What is AP Style and Why is it Important for Press Release Writing? Newswire Explains in Smart Start Guide

Newswire has published its AP Style Smart Start, a guide that explains the basics of AP style writing and how to effectively communicate with the media.

Smart Start: AP Style

AP style is the gold standard with which all news writing is measured, and just as the format of a press release is important, so too is the content of the story. 

In fact, according to a USC Annenberg study, 88% of public relations professionals and 80% of marketers believe digital storytelling is the future of communications. 

As the focus on compelling news stories intensifies, Newswire's public relations (PR) experts continue to place an emphasis on helping their clients distribute the right message to the right audience at the right time. 

This attention to storytelling is apparent in their ability to empower the Earned Media Advantage and help their clients generate brand awareness, increase traffic and improve their return on media communications spend. 

"The success of a public relations campaign depends heavily on writing newsworthy press releases in AP Style," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. 

Through the publication of its AP Style Smart Start, Newswire is sharing a basic AP style guide that covers a number of topics including:

  • The importance of AP style
  • How to write in AP style
  • Mistakes to avoid with AP style
  • And more

"Our PR experts at Newswire make sure every press release we distribute adheres to The Associated Press Stylebook to help our clients effectively tell their story and earn valuable media coverage in their industries," Terenzio noted.

Download the AP Style Smart Start guide.

About Newswire

Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

For more information, visit http://www.newswire.com.

Contact Information

Charlie Terenzio
Newswire | CMO and SVP of Media and Marketing Communications
Office: 813-480-3766
Email: charlie@newswire.com

Source: Newswire

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Categories: Media and News

Tags: educational resource, newswire, pr, press release, pressrelease, smart start


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Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. With over a decade of experience, Newswire continues to provide premier syndication to leading news outlets.