Press Release Distribution is a Catalyst to Lead Generation, Newswire Explains

Newswire, an industry leader in press release distribution services, including content production, strategy, planning, and media technology, continues to provide businesses and their executives with a simple, flexible, and cost-effective press release distribution services to distribute the right message to the right audience at the right time. 

As C-suite executives and business leaders continually search for lead generation strategies, an option that’s often underestimated yet highly effective is press release distribution.  

“Press release distribution is a powerful resource that companies of all sizes and industries can use to build brand awareness and generate leads,” said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct. “While traditional lead generation strategies like paid advertising are important and effective, we encourage companies to explore the implementation of press release distribution to diversify their efforts.” 

A business’ success lies in its ability to create awareness and generate leads. Press release distribution is instrumental in amplifying an organization's news stories to its target audiences and relevant media publications. The magnified brand awareness in turn attracts new leads and opportunities to turn prospects into customers.  

“Press release distribution helps brands earn valuable media mentions, build trust with their audience, and cultivate a positive reputation, which are all building blocks for effective lead generation,” added Hammers.  

To learn more about Newswire’s industry-leading press release distribution services, visit

About Newswire  
Newswire is a media technology company that provides its clients with press release distribution services that help build brand awareness, earn media mentions, increase online visibility, improve search engine optimization performance, generate sales, and more.  

In addition to press release distribution and its Press Release Optimizer, Newswire offers the Media Suite, which bundles its most powerful products into one easy-to-use platform that helps companies maximize their engagement with the media. Newswire's relentless commitment to customer satisfaction and its passion for customer performance, paired with its innovative product offerings, continue to help companies of all sizes and industries around the globe deliver the right message to the right audience at the right time.  

Newswire is a wholly owned subsidiary of Issuer Direct, a leading communications and compliance company, providing solutions for both Public Relations and Investor Relations Professionals. To learn more about Newswire and its industry-leading press release distribution and media suite platform, visit

Source: Newswire

About Newswire

Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. With over a decade of experience, Newswire continues to provide premier syndication to leading news outlets.

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