Western Michigan University Expands School Communications With Mvix Digital Signage
STERLING, Va., July 24, 2018 (Newswire.com) - Mvix, a leading provider of content-rich digital signage software and solutions, has been selected by Western Michigan University, a public research university in Kalamazoo, Michigan, to implement a campus-wide digital signage network. The network comprises 30 networked screens across 13 university facilities in Michigan and two satellite campus locations in Florida.
Western Michigan University (WMU) was founded in 1903 and enrolls 23,000 students a year. It has grown to become a major national research university with 147 undergraduate degree programs, 73 master's degree programs, 30 doctoral programs and one specialist degree program across their seven degree-granting colleges.
In addition to the main campus in Kalamazoo, WMU has eight regional sites throughout Michigan and Florida, including locations such as Grand Rapids, Lansing, Detroit, Traverse City, and Punta Gorda.
Prior to the digital signage implementation, each regional site had to provide their own messaging solution, whether that was paper bulletins on cork board signs, cardboard posters or PowerPoint presentations on USB drives.
This hodgepodge approach to communication wildly varied in success. As a result, the university marketing team found it difficult to create consistent branding and messaging due to the lack of an organized, straightforward communication system.
Western Michigan University wanted a streamlined, integrated network that could simultaneously connect all of their regional sites to the same communications channel. At the same time, the system needed to provide flexibility for the local sites to have their own relevant messaging.
Finally, the display network would require a cloud-based content management software that allowed multiple users to edit and publish content simultaneously.
Mvix implemented a network of 30 digital signage displays at 15 different campus facilities in Michigan and Florida.
The network fulfilled several requirements:
- mass communications - the screens push out notices that would typically be sent out only via email, allowing more people to be aware of university updates
- event listings - local administrators list relevant events and display calendars for audiences at each of the campuses
- tech support - the IT staff could work on issues remotely from the cloud-based software or call a Mvix agent for immediate help
The network administrators at Western Michigan reported:
- displays feature standardized branding across locations and look attractive and professional for students and faculty
- students and faculty anticipating a potential for faster, digital communications channel across the university
- IT staff members have more bandwidth to address, more pressing issues and spend less time maintaining the signs
“The Mvix platform does everything we need it to do,” said Bryon Glock, the assistant director of IT at Western Michigan University. “With the automated features, it’s not something we need to touch very often, and we appreciate that.”
The Mvix cloud-based digital signage network has provided Western Michigan University complete flexibility in scheduling and publishing branded messaging while remaining an efficient and easy-to-maintain solution for the IT staff.
“We were proud to have Western Michigan University join us on stage at our InfoComm Center Stage presentation this year to showcase their implementation,” said Mike Kilian, senior director of business development at Mvix. “The implementation is a testament to what our digital signage software and network are capable of at a larger scale.”
To read the detailed case study, download a free copy here.
Mvix is a leading provider of content-rich digital signage software and solutions. To date, the Mvix platform powers over 50,000 active screens for clients including Virginia Tech, NASA, Sodexo, Discovery Channel and the University of Washington. The use cases include employee communication, wayfinding, emergency messaging and customer communications.
For more information, call 703.382.1739 or visit www.mvixdigitalsignage.com.