is Helping Business Leaders Warm New Leads Through Building Media Relationships

Business leaders looking for new ways to generate business and grow new leads are developing relationships with media professionals within their industry for potential earned media opportunities.

Business leaders looking to grow new business in the next normal of the U.S. economy are working with, taking advantage of the affordability and effectiveness of press release distribution to cultivate relationships with media professionals within their industry. Through those relationships, business leaders are learning the best ways to grow their organization's presence and visibility within the industry and as a whole.

“Attention to detail and a complete follow-through of a press release campaign is essential to helping boost its chances for success,” says Erik Rohrmann, COO at “Sometimes how a story is pitched and how you communicate the story to journalists can be the difference between a story getting picked up or not, so it helps to develop professional relationships and essentially have an insider who can help give some advice on how to best position the story.”

For many companies, developing relationships with media professionals have provided a number of advantages, from getting advice and learning best practices, to exclusive coverage and earned media placements; this can be an unexpected source of new leads for business leaders yet to tap into their own earned media potential.

Partnering with Newswire and Accesswire has enabled to extend even more value to business leaders with wire distribution to trusted business networks including MarketWatch, Bloomberg, Yahoo! Finance, Morningstar, CBS, ABC, FOX and NBC. Distribute news and company announcements to established networks; increase visibility, reputation, and connect with influential media within any industry.

​ helps public companies supplement their advertising campaigns and content marketing efforts through smart press release distribution. To learn more about how to create newfound value through press release content, visit

About provides simple, affordable press release distribution services to public and private companies through the most comprehensive networks and 1.8M media contacts.

Contact Information:
Media Relations
Office: 800-998-2927



Categories: Business News

Tags: pr, press release, press release distribution,


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