Vitamin Boat Establishes Nutrition Advisory Board

Vitamin Boat wants to do more, and they're taking steps to prove that to their customers. They're becoming much more involved with the entire health experience, ranging from supplements to nutrition to exercise.


Vitamin Boat wants to do more, and they’re taking steps to prove that to their customers. They’re becoming much more involved with the entire health experience, ranging from supplements to nutrition to exercise.

Vitamin Boat CFO Melanie Buchanan says, “We’re in the final stages of establishing a complete board of professionals, spanning various specialized areas. This will help us with not only our development of new and innovative products, but it will also help our customers supplement their individual diets in the best way possible.”

"I'm really looking forward to being part of the team," Jenny says. "I like the direction that Vitamin Boat is headed. That was a major factor in my decision to accept the position."

Jenny, Askew

The most recent addition to the team is licensed dietitian Jenny Askew. With a well-rounded résumé in multiple areas of nutrition, Jenny plans to make an immediate impact on both Vitamin Boat’s online presence and relevance.

“I’m really looking forward to being part of the team,” Jenny says. “I like the direction that Vitamin Boat is headed. That was a major factor in my decision to accept the position.”

Jenny will be tackling many of the nutrition-based aspects of Vitamin Boat, complete with articles, suggestions, and breaking news in the health world.

Time to Look to the Future.

“We’ve been saying all along that expansion is integral to our company, and this is just one more step,” Melanie says. Having more experts around inspires everyone to be better and to learn more -- especially about our customers.”

This decision comes at an appropriate time for Vitamin Boat, who is still in talks to open a distribution center in Ireland.

“We love what we do,” Melanie continues. “And what we do is offer great products at affordable prices. This next step provides us with an opportunity to know our customers better -- and for our customers to benefit from the knowledge of the experts that we’ve brought on board.”

With these latest moves, Vitamin Boat ventures further into making complete personal experiences for their customers. Having nutritionists and other experts on staff allows them to learn what each customer needs -- and puts them in a position to make quick adjustments to the products they recommend to buyers.

“There’s no reason for us to be a ‘one-and-done’ store when it comes to our customers,” Melanie says. We try to get feedback on every bottle, package, or food sold, and that helps us learn exactly what our loyal customers want and need. That way, everything is tailored to the customer, and we can continue to build strong relationships with what we like to call our ‘fan base’.”

“It’s like anything else, really. If your joints hurt, certainly a joint supplement is at or near the top of the list of products to recommend. But it’s not only that; often, other parts of the body have been compromised due to pain elsewhere. We’re making it our job to pinpoint problems -- and potential problems -- resulting in this imbalance, and we’re also aggressively addressing daily nutrition. That’s why having Jenny aboard full-time makes so much sense for us.”

Vitamin Boat offers a selection of name-brand supplements and natural foods. Most commonly known for Movexa and Availyn, Vitamin Boat also carries over 500 natural products.

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Categories: Small Business, Active and Healthy Living, Nutrition

Tags: Ecommerce, Nutrition, Vitamin Boat


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About Vitamin Boat Corp.

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Vitamin Boat's mission is to "provide the best possible products with the highest-quality ingredients at the most-affordable prices". This has been our promise since the beginning, and it holds true today.

Melanie Buchanan
CFO, Vitamin Boat Corp.
Vitamin Boat Corp.
195 W Pike St #103
Lawrenceville, GA 30046
United States