Lawrenceville, Georgia, June 16, 2015 (Newswire.com) - "BetaFlo" is the name new supplement available from Vitamin Boat. Melanie Buchanan, CFO of Vitamin Boat, provides inside information about the product and its unique name.
“Beta Sitosterol is one of the main ingredients in our new product, as it has a great history of providing numerous health benefits for the prostate. And we like the idea that ‘beta’ is associated with things that are new. In this case, the product is tested and 100% ready to go. We just all really wanted ‘Beta’ to be included somewhere in the name, and it came to us rather early in the process.”
Beta Sitosterol is one of the main ingredients in our new product, as it has a great history of providing numerous health benefits for the prostate.
Melanie Buchanan, CFO
So where did Vitamin Boat go from there?
“From there, we wanted to have action in the product name; something that it does and that would resonate with our customers. This part easily took the longest, as all sorts of ideas were put on the table. Some were good, and others we all enjoy a good chuckle about today. But that’s the creative process, of course; anything was fair game while we were brainstorming.”
“The ‘Flo’ part sort of came to all of us at about the same time. As we were discussing how it helps with the ‘flow’ of urine, etc., the lightbulb sort of turned on for all of us at the same time. It was one of our consultants -- Christopher Harvey -- who thought to drop the ‘W’ at the end, and we all went for it.”
Melanie continues, “Naming the product is definitely one of the fun stages of production. Now, we’re super excited to see what our customers are saying about it. The first wave of customer feedback is expected any day now, and more so than any other product, we’re expecting rave reviews.”
“Designing the label was an important part of the process as well, and we have some wonderful designers right here in the company who did a great job with it.”
“We think the name is catchy, we think the label looks good, and we expect to see it make a huge splash almost immediately in the prostate supplement market. We’re so glad that more and more people are understanding how important prostate care is -- and that prescription medication can often be avoided by simple supplements, checkups, and healthy living.”
BetaFlo is available at Vitamin Boat’s official website (www.vitaminboat.com).