Vitakraft Lick 'N' Lap Snacks Named Best Cat Treats of 2022

PEOPLE Magazine, one of the most trusted news sources for American culture, has announced Vitakraft Lick 'n' Lap Snacks as the Best Cat Treat in its 2022 Pet Product Awards.

After being evaluated by PEOPLE's panel of staffers and their cats, Lick 'n' Lap Snacks were recognized for their undeniable appeal due to their squeezable, interactive format and hearty, delicious ingredients. The most popular treat in Vitakraft's lineup of unique and exciting cat treats, Lick 'n' Lap Snacks are made with real chicken and salmon and packaged in convenient, single-serve squeeze pouches designed for hand-feeding.

"We are elated to be recognized for the hard work we put into developing a truly unique cat treat that is loved by our cats - they literally can't resist," says Miguel Gonzalez, Chief Marketing Officer at Vitakraft. "Whenever a new treat is being added to our lineup, it always undergoes rigorous testing and reviewing from Vitakraft's panel of cats. To date, the Lick 'n' Lap Snacks have had the highest approval rating and are also the treats we receive the most positive feedback about."

To wrap up the year, PEOPLE Magazine staffers and their pets review products in a variety of categories including best beds, toys, and treats for dogs and cats. For this year's fourth annual Pet Product Awards, 11 products were chosen, with Vitakraft's creamy Lick 'n' Lap Snacks as the Best Cat Treat.

Winning the award has been a validating experience for the brand. "With the support of our fans and the experts we work with, we have been confident that our Lick 'n' Lap Snacks are an irresistible treat for cats," Gonzalez says. "Knowing that we earned this award to confirm that is an incredible honor."

Lick 'n' Lap Snacks are a perfect treat for all stages of a cat's life and are expert recommended for bonding and training. The squeezable snacks can be enjoyed straight from the end of the sachet, squeezed onto a plate, or even put on your finger. All Lick 'n' Lap varieties, including Snacks, Smooth Jelly, and Meaty Gravy, are in 5-packs of Chicken and Salmon flavors at an SRP of $3.49.

Vitakraft Cat Treats can be found in-store at Walmart, Petco, PetSmart, Pet Supplies Plus, other major pet supply stores, and across the U.S. in your neighborhood pet shop. Online retailers include Amazon and Chewy.

For more information on Vitakraft, go to

Like Vitakraft on Facebook at

Follow Vitakraft on Instagram at

For more exclusive content on the Pet Product Awards winners, visit and pick up the Dec. 19, 2022, issue of PEOPLE Magazine at a newsstand near you.

Source: Vitakraft

About Vitakraft

What began as a small pet food shop in the village of Heiligenrode near Bremen, Germany, over 180 years ago has since developed into one of the most successful companies in the pet care industry, and Vitakraft is now represented by local sales companies in twenty countries worldwide. From the very outset, the company’s philosophy and actions have been guided by one fundamental principle: "For the love of pets." Since 1837, Vitakraft has been dedicated to the well-being of all animals with a #1 priority of providing high-quality products that ensure all animals receive the perfect diet – just like in the wild. This dedication to quality is why Vitakraft was chosen as People Magazine’s Best Cat Treat of 2022 and is the #1 cat treat in Europe, according to Euromonitor.

Learn more about Vitakraft at, on Facebook (Vitakraft USA), and on Instagram (@VitakraftUS).


Bowling Green, OH


More Press Releases