Vantage Production Releases First Annual Mortgage Industry Outlook Report
Research highlights the opportunities mortgage lenders have to leverage and rise above the challenges presented to reach new levels of success
Red Bank, NJ, May 31, 2017 (Newswire.com) - Vantage Production, LLC, a leading provider of CRM-powered sales and marketing automation solutions for the mortgage industry, released the results of its first annual Mortgage Industry Outlook Survey.
This inaugural report is based on the responses of 1,391 mortgage professionals who work at a variety of company types and sizes across the nation, including banks, independent mortgage companies and credit unions.
"The mortgage industry continues to evolve; it's clear that the lenders who will thrive are those who meet and overcome the challenges presented, while profiting from the leverage that new technology innovations can provide."
Todd Ballenger, Executive Vice President, Vantage Production
2017 marks a shift from a refinance to a purchase market, origination costs continue to climb, digital mortgages increase in importance, inventory continues to be low in some areas, and rates are in flux — just to name a few of the challenges facing the mortgage industry today.
The top three challenges cited by the survey respondents were: developing profitable partner relationships, effectively marketing to their database of prospects and past clients, and recruiting and retaining top talent. The growth of the digital mortgage and expansion of the consumer direct channel are two innovations that require the attention of lenders in order to fully maximize and optimize these opportunities.
“The mortgage industry continues to evolve; it’s clear that the lenders who will thrive are those who meet and overcome the challenges presented, while profiting from the leverage that new technology innovations can provide,” commented Todd Ballenger, Executive Vice President of Vantage Production. “Applying the right technology to automate their MLOs’ activity can be the game changer to achieve these goals. VIP’s automation of sales and marketing best practices is just such a solution.”
For more information about Vantage Production’s VIP platform or to download a copy of the First Annual Mortgage Industry Outlook Report, visit: www.VantageProduction.com or call (800) 963-1900.
About Vantage Production, LLC
Vantage Production, LLC is the nation’s premier provider of content, technology and services supporting the sales and marketing of mortgage products. With more than 15 years’ experience serving tens of thousands of mortgage loan originators, Vantage Production empowers lenders to close more loans and minimize risk with solutions that are designed by mortgage experts for mortgage experts. At Vantage Production, we are here to make good things happen for other people. For more information, visit www.VantageProduction.com.
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Source: Vantage Production, LLC
