Vantage Production Adds Customized Form Builder to VIP, the Sales and Marketing Automation Solution

Vantage Production's mortgage sales and marketing solution now includes a flexible, customized form builder to use in any channel including email, web and social media.

Vantage Production, LLC, a leading provider of mortgage industry sales and marketing automation solutions powered by CRM data, announced today that its VIP platform has been enhanced with a flexible, customizable form builder for even more targeted online lead capture.

“Discovering profitable new lead sources is difficult without integrated lead routing and tracking,” said Todd Ballenger, executive vice president of Vantage Production. “With the addition of this powerful form building tool, VIP clients can convert networking, marketing and social media efforts into tangible lead sources by capturing lead data from social media posts, websites, emails, referral partners or even other divisions of their company.”

When a form is submitted, the information — including a tracking code — posts to the VIP CRM. This tracking information is used to initiate workflows, intelligently route leads and measure results to determine how profitable that lead source is.

“In order to eliminate the concern that leads may be ‘abandoned’, each lead is now automatically included in established workflows and routed to the specified VIP user. Closing this loop makes users even more confident about which lead source is the most profitable,” commented Ballenger. “The new form builder in VIP is one more way Vantage Production empowers our clients to close more loans.”

About Vantage Production

Vantage Production, LLC is the nation’s premier provider of content, technology and services supporting the sales and marketing of mortgage products. With more than 15 years of experience serving tens of thousands of mortgage loan originators, Vantage Production empowers lenders to close more loans and minimize risk with solutions that are designed by mortgage experts, for mortgage experts. For more information, please call (800) 963-1900 or visit


Media Contact

Torry Burdick
EVP, Marketing
(800) 963-1900

Source: Vantage Production, LLC


Categories: Marketing, Customer Relationship Management (CRM), Mortgages and Loans

Tags: Forms, Leads, Mortgage, ROI, Source, Tracking, Website

About Tabrasa, LLC

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Tabrasa, LLC is the nation's premier provider of content, technology and services supporting the sales and marketing of mortgage products.

Torry Burdick
EVP Marketing, Vantage Production, Tabrasa, LLC
Tabrasa, LLC
10 State Route 35
Red Bank, NJ 07701
United States