Using Media Coverage From LA Times and TIME to Drive Marketing Results

Do you feel a rush of envy when you see your competitors land features in big-name publications? Do you want to improve search engine optimization (SEO) rankings? Increase website traffic? Develop effective lead generation campaigns? Boost sales numbers?

Right now, you might find yourself nodding your head in agreement. 

But that nodding will likely stop when you start thinking, How?

We thought you'd never ask.

The results we just listed are a few of the marketing outcomes companies who leverage press release distribution can expect to achieve.

That's because press release distribution is the catalyst to earning valuable media coverage that gives companies the awareness they need to stand out in the marketplace, stay in front of their target audience, and attract the attention of other relevant media publications. 

"Press releases are a marketing vehicle companies often overlook," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "That's one of the reasons we created the Media Advantage Plan (MAP) to help small and midsize companies experience first-hand the benefits press releases have on building brand awareness and generating revenue."

Clients that are part of Newswire's MAP drive hundreds of media mentions, thousands of marketing-qualified and sales-qualified leads, and more search traffic for top keywords.

In fact, clients have landed media coverage in publications such as LA Times and TIME. Both websites collectively attract more than 62 million website visitors a month.

Think of what that kind of exposure could do for your business. 

Not only would it expand your reach. It'd also strengthen your credibility, help you create authority, build brand awareness, and position your brand as a thought leader in your industry. 

These marketing results are ones that play a major role in long-term success. 

"Everyone wants quick wins, and they're great in the short term, but we're more focused on helping our clients create building blocks that put them in a position to achieve long-term success," said Terenzio. "These building blocks are earned media mentions that turn into increased website traffic, better brand recognition, improved SEO performance, and more."

If this sounds like something you'd like for your business, we're offering free Media and Marketing Assessments along with 10% off your next press release.

About Newswire

Newswire delivers its best-in-class technology as a service to provide high-impact press release distribution empowering the Media Advantage: greater brand awareness through earned media, increased traffic, greater search engine recognition, more leads, and increased sales.

Newswire is the only one in the industry that provides the Media Advantage Plan "MAP" that provides press release campaign automation that delivers press releases, media outreach and targeted commercial marketing to provide customers the going to market advantage required to compete for the mindshare and market share needed to accelerate sales. The "MAP" provides Newswire experts that customize a media and marketing communications plan and platform that ensures timely campaign production, and in a cost-effective manner that produces more value.

To learn more about press release distribution or the Media Advantage Plan, visit Newswire.com and check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.

For more information, visit http://www.newswire.com.

Contact Information:

Charlie Terenzio
CMO and SVP of Media and Marketing Communications
Newswire
Office: 813-480-3766

Source: Newswire

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Categories: Business News

Tags: newswire, press release, press release distribution


About Newswire

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Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. With over a decade of experience, Newswire continues to provide premier syndication to leading news outlets.