Urthbox Acquires Food Subscription Service Bestowed

Acquisition to include businesses of subscription services ConsciousBox and KlutchClub

UrthBox today announced the acquisition of the food subscription service Bestowed, along with the customer base and assets of subscription services ConsciousBox and KlutchClub.  The acquisition expands UrthBox’s customer base and reaffirms its position as the leading GMO-Free, organic and all natural food subscription service to consumers worldwide. Terms of the acquisition were not disclosed.

“UrthBox has done a phenomenal job building excitement and transparency around the better-for-you food movement,” said Heather Bauer, nutritionist and founder of Bestowed.  “Making better food and product choices easier for everyone has been Bestowed’s mission since we launched in 2012 and I can’t think of a better company to further this than UrthBox,” said Bauer. 

“Bestowed has built a great consumer following for healthier products and we are delighted to continue serving those customers under the UrthBox banner,” said UrthBox founder and CEO, Ben Behrouzi.

With this acquisition, UrthBox continues to accelerate its reach and distribution for GMO-Free brands and furthers its mission of bringing healthier product choices to consumers, retailers, and investors worldwide.

Starting immediately, Bestowed customers will benefit from upgraded boxes and a wider collection of new products delivered every month.

About Bestowed:

A popular product discovery platform for health-conscious consumers, Bestowed is a subscription-based discovery service that delivers nutritionist recommended products direct to consumers. Founded in 2012 by Heather Bauer, a nationally recognized nutrition expert, author, and entrepreneur, Bestowed was created to make it easy for consumers to find the best better-for-you products on the market.

About UrthBox:

Devoted to GMO-Free, organic and all-natural standards, UrthBox is the best way to discover healthier and more conscious snack, food and personal care products delivered right to your door every month.  

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Source: UrthBox