Upper Echelon, Inc. Team Enjoys National Event

The Director of Operations at Upper Echelon, Inc. discussed his team's participation in an industry conference, and highlighted the positive outcomes. He also offered several tips for maximizing the value of such functions.

“Our top performers at Upper Echelon, Inc. enjoyed the honor of attending a national sales and marketing conference,” said Nick, the firm’s Director of Operations. “I’m pleased by how much everyone grew from the event. In addition to gaining a wealth of fresh information, my colleagues got better acquainted with other leaders from across the county and had plenty of time left over to focus on their relationships with each other.”

According to Nick, the networking potential at these prestigious functions is unbeatable. He pointed out that connecting and building relationships with industry influencers is essential to growing a successful career, which is why he encourages his team members to attend such events as frequently as possible. Opportunities that result from networking include increased referrals, valuable introductions, mentorship options, guest speaking invitations, new partnerships, and more. Mutually beneficial connections yield dividends for years.

"Our top performers at Upper Echelon, Inc. enjoyed the honor of attending a national sales and marketing conference," said Nick, the firm's Director of Operations. "I'm pleased by how much everyone grew from the event. In addition to gaining a wealth of fresh information, my colleagues got better acquainted with other leaders from across the county and had plenty of time left over to focus on their relationships with each other."

Nick, Director of Operations

“To ensure that Upper Echelon, Inc.’s associates gain as much as possible from their networking efforts, I encourage them not to go overboard,” Nick stated. “I certainly don’t want them thinking it’s a matter of exchanging handfuls of business cards. It’s much more prudent to focus on bonding with two or so people throughout the duration of a conference. That way, they have more time to invest in building rapport and making themselves memorable.”

Upper Echelon, Inc.’s Director of Operations Reviews Strategies for Making the Most of Industry Events

Nick explained that he and his fellow leaders at Upper Echelon, Inc. are highly invested in making sure their team benefits from attending conferences and other industry gatherings. Before each event even begins, the associates and managers meet and review the function’s agenda. Together, they identify which sessions and workshops are most likely to offer takeaways that can be applied directly to the firm’s operations.

“First, we make a general game plan,” Nick continued. “Being prepared this way prevents a great deal of scrambling and last-minute decision making during the event. We don’t stop there, however. We also create backup plans. If a given session doesn’t seem to resonate with our team members, they can simply resort to the next best option.”

“I do impose another rule on my team when conference time rolls around,” Nick concluded. “Anyone who goes must commit to having fun. Enjoying their time together and exploring new surroundings adds extra meaning to the overall experience. It makes the other relationships they build and the lessons they learn even more memorable.”

About Upper Echelon

Upper Echelon is a results-driven marketing firm with a top-notch reputation for growing brands. The team members craft and launch interactive outreach campaigns that raise buyer awareness and engagement. Their success in the field has allowed them to move into new markets. In turn, they are better able to connect businesses and consumers. Their vast knowledge and reputation for excellence have led to solid partnerships with a wide range of companies. What’s more, their commitment to a group of core beliefs sets Upper Echelon apart from the competition. To learn more about the firm’s services, and how they meet any brand need, visit upperecheloninc.com/.