What Conversion Metrics Should a Company Track? Newswire Shares 5 Suggestions

NEW YORK, June 29, 2021 (Newswire.com) - Newswire, an industry leader in press release distribution, continues to leverage the unique combination of its robust SaaS platform with the expertise of its media and marketing team to help its clients distribute the right message to the right audience at the right time. 

A major component of its comprehensive approach to media and marketing communications is identifying and monitoring relevant and valuable conversion metrics through conversion tracking. 

In its new Smart Start guide, in addition to five of the most common conversion metrics to track, Newswire also shares insights on a number of topics including:

• Understanding the meaning of a conversion 
• The importance of conversion tracking
• How to calculate a conversion rate

"Keeping an eye on conversion metrics that are relevant to a business puts them in a better position to understand what's working and what's not," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Our team works with our clients to identify the conversion metrics they should be tracking to efficiently evaluate their marketing campaigns."

Download the Conversion Metrics Smart Start guide to learn more. 

About Newswire

Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

For more information, visit http://www.newswire.com.

Contact Information
Charlie Terenzio
CMO and SVP of Media and Marketing Communications 
Newswire
Office: 813-480-3766
Email: charlie@newswire.com

Source: Newswire