Uncapping an Industry: Waft Grants Digital Access to Custom Commissioned Perfumes by the World's Top Perfumers

Los Angeles, CA, April 28, 2017 (Newswire.com) - For the first time, Waft introduces the ability to craft custom commissioned perfumes made by many of the world’s top perfumers, completely online. In partnership with International Flavors & Fragrances Inc. (IFF), Waft delivers the absolute highest-quality ingredients, supreme craftsmanship, and complete personalization (down to the fragrance’s name) at an affordable price. In providing men and women their own signature fragrance designed by the same “noses” responsible for many of the most lauded branded perfumes, Waft marks the modernization and optimization of an entire industry.   

“With Waft, we’ve unlocked the doors into the world of top-quality, custom commissioned perfumes that, up until now, have been inaccessible due to cost and lack of expertise,” says Valerie Boffy, founder of Waft. “By removing expensive advertising and branding from its business model, Waft is able uncap budgetary restraints normally placed on the finest quality ingredients and craftsmanship. Thus, we are able to invest where it truly counts while delivering consumers a wholly unique and personalized perfume at an unbelievable value.” 

"With Waft, we've unlocked the doors into the world of top-quality, custom commissioned perfumes that, up until now, have been inaccessible due to cost and lack of expertise. By removing expensive advertising and branding from its business model, Waft is able uncap budgetary restraints normally placed on the finest quality ingredients and craftsmanship. Thus, we are able to invest where it truly counts while delivering consumers a wholly unique and personalized perfume at an unbelievable value."

Valerie Boffy, Founder, Waft.com

Each Waft perfume is uniquely tailored to the individual for whom it is commissioned. Through the digital platform, the consumer will answer a series of questions pertaining to their scent preferences, desires, and expectations. Additionally, for perfume connoisseurs already loyal to various branded fragrances, Waft offers the ability to build a signature fragrance that captures the core essences of their favorite scents. The individual will even have the opportunity to name the fragrance and design its label. Once all information is submitted, Waft will deliver the personalized perfume to the individual with the addition of two accessory scents for layering. 

“Each Waft commission comes with two complimentary accessory fragrances that can be layered to enhance or slightly shift the scent, depending on the occasion,” says Boffy. “This adds even greater dynamic and personalization to the fragrance, which can be intensified or freshened through clever use of layering. The added ‘play’ with fragrance dimension not only ups the ante in terms of customization, but it also empowers individuals to create a sensory impact in a myriad of ways.” 

Waft has made the process of both self-commissioned and gifted perfumes incredibly simple. For those gifting Waft, men and women have the choice to either design the perfume themselves or gift the entire experience start to finish. If for any reason, a person is not satisfied with their perfume, Waft generously offers a no-questions-asked money back guarantee.  

For more information or to commission a Waft perfume today, please visit https://waft.com.  

Source: Waft.com