TruthCo. Releases Latest Study, Women & Media: The Revolution Will Be Feminized
Examining Cultural Shifts in Representation of Women in Media
New York, NY, March 8, 2016 (Newswire.com) - TruthCo., a leading branding and cultural insights agency, released today its latest Truth Culture Decoder® WOMEN & MEDIA: THE REVOLUTION WILL BE FEMINIZED. TruthCo.’s decoders identify key shifts and actionable takeaways networks and programmers need to know in order to maximize cultural success.
In the new study, TruthCo. takes an in-depth look into on-screen representations of women and the massive cultural shifts occurring in content. In all corners of culture – from the presidential election to Hollywood – women and gender are dominating the conversation. From gaining unprecedented political power and economic freedom in the real world, representations of women in media – and the newfound influence they’re exercising – have never been more interesting or complex.
"We analyzed and mapped the latest cultural shifts taking place for women and their representations in the media landscape today."
Alix Korn, Cultural Analyst
Truth Culture Decoder®: Women & Media: The Revolution Will Be Feminized is the first syndicated cultural analysis dedicated to mapping the shifting landscape at the intersection of women and media. By deep diving into content from all genres, TruthCo. analyzes the media landscape across multiple platforms and industries for cultural relevance, codes, and cues. Themes examined include "living in a man's world," heroines, anti-heroines, women at work, domestic life, female friendships, sexuality, and body image.
Actionable insights will answer questions including:
Who are the culturally influential figures currently shaping representations of women?
What types of female characters are resonating in comedy, drama, and reality content today?
What are the cultural shifts occurring in the relationship between women and the institutions of family, marriage, and domestic life?
How have the representations of sexual identity and sexual expression shifted for women in media?
What are the most culturally relevant representations of working women today?
In what ways have female solidarity and friendships shifted in culture and media?
“We analyzed and mapped the latest cultural shifts taking place for women and their representations in the media landscape today,” said Alix Korn, Cultural Analyst at TruthCo. “By providing actionable insights across RESIDUAL, DOMINANT, and EMERGENT culture, we keep content creators and marketing teams ahead of the curve and in step with the current zeitgeist.”
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TruthCo. is an omnicultural branding and cultural insights company that analyzes the current landscape to deliver actionable recommendations that keep entertainment brands and their offerings relevant. Connect with TruthCo. at www.truthco.net or on Twitter @TeamTruthCo.
CONTACT: Melissa Remo, melissa.a.remo@gmail.com, 646-496-5432