TrueLane Homes Welcomes New Director of Construction

TrueLane Homes

TrueLane Homes (formerly True Investments), a leading investor in affordable single-family rental homes, announced today that Robert Onorato has joined the company as director of construction.

“Robert’s extensive experience in real estate construction and development will be a tremendous asset to TrueLane Homes,” said Alan True, TrueLane Homes founder and chief executive officer. “We are excited to welcome Robert to the team and look forward to utilizing his expertise as we continue our portfolio expansion.”

Robert's extensive experience in real estate construction and development will be a tremendous asset to TrueLane Homes.

Alan True, Founder

Onorato joins TrueLane Homes to oversee construction strategies for the current portfolio and help optimize the company’s rehab, repair and maintenance, and turnover processes.

Onorato brings over 30 years of real estate acquisition, development and property management experience. He joins the company from Progress Residential, where he was most recently a regional service director, responsible for the strategic planning and implementation of new initiatives in the initial rehab, turn process and general maintenance of single-family homes. Onorato has also held numerous management positions with Haven Homes, prior to its merger with Progress Residential, and The American Home Company. 

About TrueLane Homes

TrueLane Homes has been investing in single-family rental homes and revitalizing communities since 2012. As a leading single-family rental investment and management company focusing on quality, affordability and customer service, TrueLane provides a resident experience to make tenants feel at home. The company currently owns over 1,000 homes across 11 select markets.

By exclusively concentrating on the working-class segment of the single-family rental industry, TrueLane Homes has made a lasting impact on tenants, communities and home values. TrueLane has consistently achieved institutional quality rehabilitation of major home components that would otherwise not have been performed, thereby significantly improving home value and positively impacting the neighborhoods and tenants’ quality of living.

TrueLane Homes has developed a comprehensive platform to efficiently acquire, renovate, lease and operate properties to exacting standards. The institutional management team has been enormously successful in pioneering the single-family rental home industry and has vast and in-depth experiences across the real estate and finance industries. For more information, visit

Media Contact: 
Eric Kim
Senior Vice President, Capital Markets & Finance
TrueLane Homes

Source: TrueLane Homes