TrüNorth Global™ Expands Products, Services and Global Reach in 2019

​​TrüNorth Global™, a leading provider of limited liability warranties for commercial medium and heavy-duty trucks, including work trucks, construction and agricultural equipment, continues to expand its product and service offering while entering new markets. The innovative leader in commercial asset protection released a midyear update to its dealer-partners this week, highlighting the following 2019 product and service developments.

“Our commitment to leading the future or commercial asset protection for the benefit of our dealer and fleet-owner partners and their customers drives everything we do — from first-in-market product and service innovation and technology solutions to our own global expansion,” said TrüNorth Global™ CEO William Eskridge. “In the first half of 2019 alone, we have delivered on that promise by bringing several new products and services to market, enhancing existing services and making significant strides in our global expansion strategy.”

TrüNorth GlobalTM Invoice Factoring Program

In February, TrüNorth Global™ announced a strategic partnership with North America’s leading factoring company Interstate Capital, providing TrüNorth GlobalTM customers with access to special low rates on invoice factoring. This exclusive Invoice Factoring Program for owner/operators provides high advances to speed up both cash flow and profitability. Best of all, customers decide whether to apply funds toward their equipment loans and lease payments or use upfront cash to cover payroll, fuel, insurance, taxes and more.

Official Truck Warranty of NASCAR®

Also in February, NASCAR® and TrüNorth Warranty™ announced a multi-year agreement designating TrüNorth Warranty™ as the Official Truck Warranty of NASCAR®. “We’re proud to support a sport that shares our commitment to quality, innovation and speed, and provides numerous opportunities to engage one-on-one with many of our dealer-partners and their customers as an official NASCAR® partner and through our participation in the NASCAR Gander Outdoors Truck Series,” Eskridge said.

Launched in March 2019,, powered by TrüNorth™, is the latest addition to the TrüNorth Global™ family of products and services. offers the most comprehensive coverage available for Class 3-7 commercial work trucks with the highest limits and lowest cost — combined with the high level of service excellence customers rely on from the TrüNorth Global™ team.

TrüNorth Global™ Leading the Way in Commercial Asset Protection

As a global industry leader in commercial asset protection, TrüNorth Global™ proud to provide access to the most comprehensive GVW Class 3-8 Programs and Construction Equipment Programs, accompanied by the outstanding service dealers and operators/owners require.

Comprehensive Programs and Coverage

·       Commercial Vehicles GVW Class 3–8 Programs and Construction Equipment Programs

·       SuperAnnuated™ Program for lower mileage, older vehicles 

·       Vocational, Bucket, Digger, Cranes, Fire Apparatus, Refuse and Bus Programs 

·       Engine Rebuild/Refurbish and Glider Programs 

·       Major Castings Program

·       Multi-Year Turbo and After treatment Packages

TrüNorth Mobile App

·       Real-time claims tracking and updates, including a quick-view of warranty coverages and claims history, and the ability to view or download signed warranty contracts

·       GPS-enabled technology pinpoints your location and locates the nearest, approved repair facility in seconds

·       24/7 claims service and user support provides live access to multilingual call center assistance and experienced claims and warranty support associates

Expansion Down Under

Worldwide demand for the company’s family of products and services continues to grow, as evidenced by its recent expansion into Australia. TrüNorth Global™ now satisfies the commercial asset protection needs of drivers, farmers, fleets and small business owners in both the Northern and Southern hemispheres. Australia has one of the world’s fastest-growing freight industries, moving five-million metric tons (tonnes) of freight per day, 70 percent of which is transported by trucks.

“The economies of scale we have achieved as a leader in North American commercial asset protection enables us to bring the same high-quality products and services to this growing marketplace while offering exceptional value to our customers around the world,” Eskridge said. “As we continue to grow and evolve, our commitment remains the same to those who rely on us for outstanding program value and innovative technology solutions supported by the finest professionals in transportation, finance, actuary and customer service.”

To learn more about how the TrüNorth Global™ family of brands is uniquely positioned to serve dealers and independent owner/operators, call 1-800-903-7489 or visit online today.  ​

About TrüNorth GlobalTM

At TrüNorth Global™, our commitment to keeping our customers on the road drives everything we do, from providing the most comprehensive aftermarket coverage in the industry through TrüNorth and OEM2 warranties to our TrüTow roadside assistance service, programs for Class 3-7 commercial work trucks and flexible private-label programs based on the needs of our dealer partners and their hard-working customers. Our real-time GPS tracking technology and 24/7 direct access to claims representatives via phone, web, mobile app and text are just a few examples of our ongoing resolve to continue paving the way for the future of our industry.

By employing the finest professionals in transportation, finance, actuary and customer service, and offering outstanding program value, we have solidified our position as the global industry leader in transportation-related warranty programs and services. More importantly, we continue to earn the trust and confidence of the fleets, finance companies, drivers, dealers and communities in which we operate through a reputation built on honesty, integrity and financial strength. For more information, visit

Official Commercial Truck Warranty of NASCAR®

United States ˖ Canada ˖ Mexico ˖ Australia

Source: TrüNorth Global

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About TruNorth Warranty Programs of North America

TrüNorth™ Warranty Programs of North America is the leading provider of commercial asset related warranty programs and services for dealers, fleets, owner-operators and commercial finance companies.

TruNorth Warranty Programs of North America
16740 Birkdale Commons Pwy , #208
Huntersville, NC


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