This Marketing Initiative Is Creating Positive Outcomes for Healthcare Companies

The healthcare industry is crowded. It's competitive. It's growing at a rapid rate. 

With all these factors working together, it makes it difficult, and some days nearly impossible, to make waves and attract the attention of the consumer and the media.

For many healthcare companies, when it comes to their marketing efforts, it feels as if they're a car stuck in the mud. Their foot is on the gas, the wheels are spinning, but they're going nowhere. 

Talk about frustrating. 

But we get it. 

Our team at Newswire has worked with countless healthcare companies who shared those same frustrations. Nothing was working. They were doing everything they could to make a name for themselves in the industry … or were they?

The missing link to their efforts is one we're so familiar with, we built our technology company around it. 

And it's press release distribution.

"For many of our clients, they have all the pieces of their marketing puzzle in place, and when they take a step back to review their work, they're missing the final, most important piece, and that's press release distribution," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Press releases are the foundational piece to a company's efforts because they amplify their messaging to build brand awareness, attract website visitors, improve search engine rankings, generate leads, and create revenue."

Through our Media Advantage Plan (MAP), we're helping companies create newsworthy stories, launch targeted campaigns, provide reports on overall performance, and continually refine messaging and strategies to meet and exceed their marketing goals.

Our experience and expertise have helped our clients drive hundreds of media mentions, thousands of marketing-qualified and sales-qualified leads, and attract more search traffic for top keywords. 

"The proof of our expertise is in our results, and our clients can attest to the success they've experienced on our MAP," Terenzio added. "The level of collaboration we create to truly understand the inner workings of our clients' companies allows us to better communicate their message and find unique angles to separate them in a positive light from their competitors."

If you're ready to put the last piece of your marketing puzzle together, here's a 10% off coupon you can apply toward your next press release.

About Newswire

Newswire delivers its best-in-class technology as a service to provide high-impact press release distribution empowering the Media Advantage: greater brand awareness through earned media, increased traffic, greater search engine recognition, more leads and increased sales.

Newswire is the only one in the industry that provides the Media Advantage Plan "MAP" that provides press release campaign automation that delivers press releases, media outreach and targeted commercial marketing to provide customers the going-to-market advantage required to compete for the mindshare and market share needed to accelerate sales. The "MAP" provides Newswire experts that customize a media and marketing communications plan and platform that ensures timely campaign production, and in a cost-effective manner that produces more value.

To learn more about press release distribution or the Media Advantage Plan, visit and check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.

For more information, visit

Contact Information:

Charlie Terenzio
Newswire | CMO and SVP of Media and Marketing Communications
Office: 813-480-3766

Source: Newswire


Categories: Business News

Tags: newswire, press release, press release distribution

About Newswire

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Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. With over a decade of experience, Newswire continues to provide premier syndication to leading news outlets.