The Original Grilled Cheese Truck Executes Joint Venture Agreement to Launch Brand in the UK and EU

Joint venture with London-based Monty Ltd. plans to launch comfort food trucks, small footprint retail micro stores, food carts and kiosks

The Original Grilled Cheese Truck, a gourmet chef-driven food truck and restaurant brand expanding to the national and global marketplace, announced today it has executed a Joint Venture agreement to launch the brand’s award-winning comfort food trucks, small footprint retail micro stores, food carts and kiosks in the United Kingdom and the European Union. The agreement, between Big Cheese, Inc. d/b/a the Original Grilled Cheese Truck and London-based Monty Ltd., resulted in the formation of The Original Grilled Cheese Truck Companies, Ltd., a U.K. operating company which has been formed under the UK Companies Act 2006.

Pursuant to the terms of the agreement, Big Cheese, Inc. will own 80% of the issued and outstanding equity in The Original Grilled Cheese Truck Companies, Ltd., the U.K. subsidiary, while Monty Ltd. will own 20% of the U.K. entity. Additionally, A.J. Cervantes, Chairman of Big Cheese, Inc. will act as Chairman, and Bruno Baillavoine, Monty’s principal shareholder, will act as Chief Executive Officer of the U.K. company. Big Cheese, Inc. will provide a capital contribution of $200,000. The parties have agreed to a long-term objective of a public listing on the AIM or EuroNext market.

“The joint venture with Monty marks the Original Grilled Cheese Truck’s official move to expand beyond the U.S. — starting with the U.K. and the European Union. Both territories are important and necessary to our international expansion plans, and to the achievement of our corporate growth objectives,” said A.J. Cervantes, Chairman of The Original Grilled Cheese Truck Companies, Ltd. and Big Cheese, Inc. d/b/a The Original Grilled Cheese Truck.

Mr. Cervantes continued, “We’re pleased to have Bruno Baillavoine, a highly successful executive with deep international experience, as our Chief Executive leading the European rollout of the brand. His proven track record of rapidly growing profitable businesses, restructuring distressed companies and driving organizational change in a wide range of industries and geographies will be immensely valuable to the international growth and appreciation of the Original Grilled Cheese Truck brand in the time ahead.”

Mr. Baillavoine added, “Given the success of the Original Grilled Cheese Truck in competitive regional U.S. markets and the growing market opportunity in the U.K. and EU, this is an opportune time to launch the brand in the European markets. I look forward to working with the executive team to introduce, replicate and augment the success the award-winning comfort food brand has seen in the U.S., here in the U.K. and the EU.”

The Original Grilled Cheese Truck, through Big Cheese, Inc., is currently conducting a Regulation CF equity crowdfund offering open to both domestic and international investors on Funds raised will be used to help bring the brand’s delicious cheesy goodness to millions of adoring grilled cheese and comfort food audiences, U.S. military veterans and foodie entrepreneurs, coast-to-coast and internationally.

Following completion of this equity crowdfunded capital raise, management plans to conduct a Regulation A+ Initial Public Offering which, if successful, will result in a public market for the Company’s securities on the Over-the-Counter (OTC) market.

Please note that all investors, both accredited and unaccredited, subject to investment limits imposed by the Securities and Exchange Commission, are able to invest in the offering with as little as $100. Some investments are eligible for discounts on Original Grilled Cheese Truck franchise fees, in certain cases up to 100%, an incentive that may be valued at $35,000. To view details of the Original Grilled Cheese Truck offering on, click here.

To find out more about Original Grilled Cheese Truck franchise opportunities, please submit an inquiry on our website by clicking here.

Big Cheese, Inc. and the Original Grilled Cheese Truck Brand 
The Original Grilled Cheese Truck, owned by Big Cheese, Inc., a Delaware corporation, is a nationally recognized American food brand and an entrepreneurial "emerging growth” company with a business strategy that includes the Original Grilled Cheese Truck offerings in gourmet food trucks, small footprint retail, kiosks, food carts, stadiums, military bases, universities, casinos and related venues, festivals, motorsports, action sports, team sports, large outdoor events/concerts, large churches and schools. The company also seeks to operate both company-owned and franchised Original Grilled Cheese Truck operations with an emphasis on franchised opportunities to veterans as part of its growth strategy. 

The Original Grilled Cheese Truck has been widely covered throughout the nation, including features on the Rachel Ray Show, The Price is Right, ABC Channel 7 (Top Food Truck in Los Angeles), NBC News, Fox, USA Today, Los Angeles Times (Best Food Truck in LA and Southern California), The Cooking Channel, Food &Wine (Best grilled cheese in the U.S.), The Travel Channel, (Top 10 Most Influential Food Trucks – 2011), BBC Travel, (The Best Food On Wheels), and Zagat Guide. 

For more information about the Original Grilled Cheese Truck, visit its website, like its page on Facebook, follow on Instagram and tweet the company at @grlledcheesetruk. For more information on its Reg CF Title III Crowdfunding Offering on funding portal, please visit 

Forward-Looking Statements 
Statements in this press release and of the management or representatives of Big Cheese, Inc. in connection therewith that relate to beliefs, plans, objectives, goals, expectations, anticipations, intentions and future financial condition, results of operations or business performance constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on management's current expectations about future events. These statements can be identified by the fact that they do not relate strictly to historical or current facts, and by words such as "may," "could," "should," "would," "believe," "expect," "project," "anticipate," "estimate," "intend," "plan" or other similar words or expressions, and include statements regarding the ability to commence a significant level of operations and develop the Grilled Cheese Truck brand into a nationally recognized brand, the ability to develop a successful and profitable business model that includes both company-owned and franchise grilled cheese truck operations, the ability to raise additional capital in other securities offering, the ability to execute our proposed national and international rollout through multiple sales channels, the ability to rollout gourmet food trucks, small-footprint retail, pop-ups, kiosks and food carts. Any or all of the forward-looking statements in this press release may turn out to be inaccurate or wrong. This can occur as a result of inaccurate assumptions or as a consequence of significant known or unknown risks and uncertainties, including the risks disclosed in the Form C that the Company filed with the Securities and Exchange Commission and which is available through the FlashFunders funding portal and other risks including risks related to the Company’s ability to raise necessary capital to fund its growth, operate its business successfully given the lack of track record and early stage of operations, manage growth effectively, comply with regulations applicable to its business, compete successfully given the high level of competition, and retain and engage talented employees and key personnel necessary to execute the company’s business plan. Because of these risks and uncertainties, the Company's actual results may differ materially from those that might be anticipated from its forward-looking statements. Therefore, you are cautioned not to place undue reliance on such forward-looking statements. The Company undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. All trademarks and logos referenced herein belong to their respective companies. 

Big Cheese, Inc. d/b/a the Grilled Cheese Truck 
Trilogy Capital Group, LLC 
A.J. Cervantes, Chairman
(786) 749-1221 

Source: The Original Grilled Cheese Truck


Categories: Entrepreneurship, Food and Beverage Services, International News, Restaurants, Bars, and Catering, Franchising

Tags: Comfort Food, Crowdfunding, Entrepreneurship, Europe, Franchising, London, Original Grilled Cheese Truck

Additional Images

About Big Cheese, Inc. d/b/a the Original Grilled Cheese Truck

View Website or Media Room

The Original Grilled Cheese Truck is a nationally recognized American food brand and an entrepreneurial "emerging growth" company with a business strategy that includes gourmet food trucks, small footprint retail, microstores, kiosks, and food carts.

Lauren Milner
President, Windmill , Big Cheese, Inc. d/b/a the Original Grilled Cheese Truck
Big Cheese, Inc. d/b/a the Original Grilled Cheese Truck
990 Biscayne Blvd., Suite 1002
Miami, FL 33132
United States