The Original Grilled Cheese Truck Executes First Franchise Area Development Agreement

First Franchise Agreement Calls for Three Gourmet Food Trucks Launched Immediately in Los Angeles; Representing Latest Successful Milestone in Company's High-Growth Strategy

The Original Grilled Cheese Truck

The Original Grilled Cheese Truck, owned by Big Cheese, Inc., a gourmet chef-driven food truck and restaurant brand being rolled out nationally, announced today that it has achieved a major milestone in its expansion plan for the Original Grilled Cheese Truck brand with the completion of its first signed Area Development Agreement (“ADA”). The ADA, part of the Franchise Disclosure Document (“FDD”), is a comprehensive legal document governed by both state and federal regulators that is given to potential franchise buyers interested in operating a minimum of three franchises.

The agreement with a Los Angeles-based investment group calls for the first three trucks to operate in all of Ventura County and Santa Barbara County and Los Angeles County. As additional franchises are sold, certain limitations on geography will be imposed pursuant to the terms of the ADA. 

“We are extremely excited to have executed our first franchise agreement for Los Angeles,” said Dave Danhi, Founder and Chief Creative Officer of Big Cheese, Inc. “The signing of the first ADA is a significant milestone for our company and shows the readiness of individuals to join the Grilled Cheese Movement.”

The Original Grilled Cheese Truck has already received over one thousand expressions of interest from individuals throughout the nation interested in acquiring franchises.

“These first three trucks represent the starting point for a rollout of our franchise program, not only on a regional level but on a national level. Our team is looking forward to supporting all new franchisees of our increasingly visible brand which has spawned an extraordinary amount of press and awards since its founding in 2009,” said Darren Minton, President of Big Cheese, Inc.

This important milestone comes after the launch of the Company’s first food cart in Manhattan, New York under the co-venture agreement with New York-based private equity group, Eastshire Financial, LLC. The beginning phase of the co-venture between the two entities, named BCI-Eastshire, LLC, will produce at least 25 branded food carts in Manhattan. Afterward, the partners may also open several more food carts, pop-up restaurants, kiosks, food trucks and other Original Grilled Cheese Truck concepts.

The Original Grilled Cheese Truck is offering franchise opportunities for gourmet food trucks, micro-retail, pop-ups, kiosks, food carts, and brick-and-mortar restaurants. An important component of the Company’s franchise growth strategy will be the offering of discounted franchise opportunities to U.S. military veterans. The Company’s recently launched national franchise program is currently approved in 39 states for franchise sales, with significant preliminary interest from prospective franchisees.

For more information regarding franchise opportunities, please contact the Company at

Big Cheese, Inc. and the Original Grilled Cheese Truck Brand

Big Cheese, Inc. acquired the Original Grilled Cheese Truck brand and attendant trademarks in October 2016 from Dave Danhi, founder of the brand. The Original Grilled Cheese Truck is a nationally recognized American food brand and an entrepreneurial "emerging growth" company with a business strategy that includes the Original Grilled Cheese Truck offerings in gourmet food trucks, small footprint retail, kiosks, food carts, stadiums, military bases, universities, casinos and related venues, festivals, motorsports, action sports, team sports, large outdoor events/concerts, large churches and schools. The Company also seeks to operate both company-owned and franchised Original Grilled Cheese Truck operations with an emphasis on franchised opportunities to Veterans as part of its growth strategy.

The Original Grilled Cheese Truck has been widely covered throughout the nation, including features on the Rachel Ray Show, The Price is Right, ABC Channel 7 (Top Food Truck in Los Angeles), NBC News, Fox, USA Today, Los Angeles Times (Best Food Truck in LA and Southern California), The Cooking Channel, Food & Wine (Best grilled cheese in the U.S.), The Travel Channel, (Top 10 Most Influential Food Trucks – 2011), BBC Travel, (The Best Food On Wheels), and Zagat Guide. 

For more information about the Original Grilled Cheese Truck, please visit

Forward-Looking Statements

Statements in this press release and of the management or representatives of Big Cheese, Inc. in connection therewith that relate to beliefs, plans, objectives, goals, expectations, anticipations, intentions and future financial condition, results of operations or business performance constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on management's current expectations about future events. These statements can be identified by the fact that they do not relate strictly to historical or current facts, and by words such as "may," "could," "should," "would," "believe," "expect," "project," "anticipate," "estimate," "intend," "plan" or other similar words or expressions, and include statements regarding our ability to commence a significant level of operations and develop the Original Grilled Cheese Truck brand into a nationally recognized brand, our ability to develop a successful and profitable business model that includes both company-owned and franchise grilled cheese truck operations, our ability to raise additional capital in other securities offering, our ability to execute our proposed national rollout through multiple sales channels, our ability to roll out gourmet food trucks, small-footprint retail, pop-ups, kiosks and food carts. Any or all of the forward-looking statements in this press release may turn out to be inaccurate or wrong. Because of these risks and uncertainties, the Company's actual results may differ materially from those that might be anticipated from its forward-looking statements. Therefore, you are cautioned not to place undue reliance on such forward-looking statements. The Company undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. All trademarks and logos referenced herein belong to their respective companies.


Darren Minton
Big Cheese, Inc. d/b/a the Original Grilled Cheese Truck
990 Biscayne Blvd., Suite 1002
Miami, FL 33132

Source: Big Cheese, Inc. d/b/a the Original Grilled Cheese Truck


Categories: Food and Beverage Services, Restaurants, Bars, and Catering, Franchising

Tags: Awareness, Brand, Franchise, High Growth, Los Angeles, Original Grilled Cheese Truck, Veterans

About Big Cheese, Inc. d/b/a the Original Grilled Cheese Truck

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The Original Grilled Cheese Truck is a nationally recognized American food brand and an entrepreneurial "emerging growth" company with a business strategy that includes gourmet food trucks, small footprint retail, microstores, kiosks, and food carts.

Lauren Milner
President, Windmill , Big Cheese, Inc. d/b/a the Original Grilled Cheese Truck
Big Cheese, Inc. d/b/a the Original Grilled Cheese Truck
990 Biscayne Blvd., Suite 1002
Miami, FL 33132
United States