The Natural Products Association and Momentum Announce Partnership to Launch "The Big Natural" a Major New Trade Show and Expo for the Natural Products Sector

​​The Natural Products Association (NPA) has announced that it has entered into a strategic partnership with Momentum to launch “The Big Natural” the NPA’s Annual Conference and Expo scheduled to take place February 2017 in Las Vegas, NV.

“Today’s NPA represents more than 1,400 members and unites a diverse industry of retailers and manufacturers offering the leading food, dietary supplements, and health/beauty aids. Now, for the first time, the entire Natural Products ecosystem will coalesce around a single event where show profits will go directly to funding the growth of the association.” commented Daniel Fabricant, Ph.D. Executive Director and CEO with the NPA.

“Given the access the NPA has to the leading organizations and innovators driving the natural products sector, creating a true ‘by the industry, for the industry’ event is a natural extension of our mission to ensure that retailers and suppliers have the opportunity to provide consumers with the products that maintain and improve their health.” Fabricant concluded.

“We are thrilled to be partnering with Dan and the NPA team to help amplify the voice of the natural products industry. We look forward to working alongside the whole community to create the leading event experience for the entire natural products ecosystem.” Momentum’s Co-Founder and Co-CEO Ben Greenzweig said.

While still currently in development, The Big Natural will attract NPA members and non-members representing retailers, manufacturers and consumers. The event will offer product demonstrations, networking and education on the topics that matter most to the industry. Presenters at the event will include industry experts, government representatives, regulators, investors as well as keynote speakers from leading companies, academia and media. The Big Natural will also feature the thriving food start-up ecosystem.


About Natural Products Association (NPA)
Natural Products Association The Natural Products Association (NPA) is the trade association representing the entire natural products industry. We advocate for our members who supply, manufacture and sell natural ingredients or products for consumers. The Natural Products Association promotes good manufacturing practices as part of the growth and success of the industry. Founded in 1936, NPA represents over 1,400 members accounting for more than 10,000 locations of retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids.


Natural Products Association, Natural Products Group and Grassroots Action Network Natural Products Association: 1773 T Street, NW, Washington, DC, 20009

About Momentum
Momentum’s mission is to connect people through live experiences and foster the development of meaningful relationships for professional, political or social purposes. We bring together individuals with shared interests through the cultivation of valuable content from experts and provide the right environment for them to connect, share knowledge and learn.

Momentum believes in committing our people, capital and ideas to developing, growing and innovating sustainable event experiences across multiple audiences and industries. We are proud to work with thousands of leading companies, media outlets, trade associations and academic institutions including the Wharton School of the University of Pennsylvania. For more information, visit us online at

Momentum contact:
Misha Shah
​Marketing Director


Categories: Food and Beverage Manufacturing, Conventions, Trade Shows, Meetings and Events, Beauty and Cosmetic Products

Tags: beauty, beauty aids, dietary supplements, food, health, health aids, manufacturing, natural, natural products industry, products, start-up, supplements

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