The FloatnThang Proves to Be a Hit at Lake Havasu Boatshow - USA "Quality" Made

The FloatnThang, a fun and unique multi-use floating device, experienced great success on its first day of public sales.

FloatnThang Lake Havasu Boatshow

When Doug Masi, inventor of the FloatnThang, first brought his multi-use floating device on the market, he expected it to be a hit. However, he didn’t expect that the entire inventory of the FloatnThang would sell out on the very first day. Prior to its public release, the FloatnThang had already been tested and approved by friends and family, but now the unique product has gained the approval of hundreds of others.

The FloatnThang makes it easy for users to relax in the water. Equipped with two convenient cup holders, the device can be used in conjunction with a paddleboard for relaxed floating, or it can be used alone as a comfortable flotation device. It can also be used as a booster seat or as a temporary boat fender or bumper when docking or tying up with another boat. The FloatnThang can be used while paddleboarding, kayaking, boating, swimming at the lake or pool, and more. The comfortable cushioned backrest and dual cup holders make it convenient for poolside or beach use, too. 

I just love this idea for a product. Place it on a paddleboard, built-in beverage holders and it will never leak.

Raoul Martinez, Fox 5 News San Diego station anchor

At the Lake Havasu Boatshow, customers were especially impressed by the fact that the FloatnThang does not have to be inflated and doesn’t absorb water, allowing it to dry very quickly. Unlike many other flotation devices, it won’t leak water once it is brought onto the boat, car, or house. In addition, the material is lightweight—under 2 pounds— and it is very buoyant, won’t chip or peel, and offers cushioned back support. As an added bonus, the FloatnThang is equipped with insets at the bottom that allow users to add LED lights to the cup holders for convenient nighttime use. It is even known to help reduce back pain by offering an ergonomic and comfortable way to float on the water.

“We had an unbelievable first day of sales. We had people hovering around our booth. We were really excited to kick off the boating season by giving people a better way to relax on the water … We’re happy to be ‘Getting Everyone Float’n Again!’” said Doug Masi, Inventor of the FloatnThang.

Recent Events: April 27th: Selected to be 1 of 3 chosen out of the top 24 inventions to present on Fox 5 Morning Show.

Ad promotions: May-July "Wakeboarding magazine," Spring Edition of Wake Surfing magazine, 

The FloatnThang is available for order online (see 2 pack special), and it will soon be available at various retail locations. For details, visit the company’s website at, or text the message (word) "Floating" or "TheThang" to the number 44222 from any mobile device.

Each device sold will provide funds to assist children and orphans in great need: HISKids project with  Details at

Check out the Holiday Day Float'n Thang (2 pack special) – Only on the Website 

Wholesale/retail available:  Visit

Distributed by / Sunshine Innovations LLC - 480-331-5741 email:  or visit

Follow along on Facebook/Twitter/Instagram @FloatnThang  #FloatnThang

Source: FloatnThang(TM) by Doug Masi


Categories: Emerging Businesses, Swimming, Boating and Sailing, Sports-related Business

Tags: beach, boat parties, boating, boats, boatshows, floating, flotation, kayaking, lakes, paddleboarding, paddleboards, wake surfing

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About Sunshine Innovations LLC

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Designed and distribute the first-ever Multi-Use Personal Flotation Device. The Float'nThang™. An Innovation Float that Brings Hope. More innovations to follow.

Sunshine Innovations LLC
12493 s.181st Ave
Goodyear, AZ 85338
United States