The End of The Average Customer

Online, October 21, 2010 (Newswire.com) - Customer-centricity is a vital factor for any retail or consumer business facing the demands of an increasingly competitive marketplace. This year's World Retail Congress will bring together over 1000 senior executives from the global retail industry.
In a presentation titled "The End of the Average Customer", retailers and manufactures will learn how to succeed in today's hyper-competitive retail environment and that a "one size fits all" approach is no option.
Emnos Chairman Steve Gray and Demandtec´s Vice President of Marketing, Marc Dietz will present, how retailers can better define a customer segmentation strategy and also optimize merchandising and marketing tactics to support their strategy. This helps to bring more shoppers into their stores, enhance loyalty and increase the frequency of shopper visits. Shoppers will be influenced to buy more while they are in the store, and ultimately drive increases in sales, volume, and margin.

A customer-centric organisation uses insights gained from data analysis to identify and understand its most valued customers. This view can predict what might motivate changes in buying behaviour and therefore make customers even more valuable down the road. The journey to greater Customer-centricity begins with - and is underpinned by - segmentation. By using five different segmentation 'lenses' Steve Gray will answer core questions like: "What are my customers worth? What is relevant to them? What sort of shopping do they do?"
Furhermore he believes, that an intelligent combination of the segmentation lenses is important:
"Each of this five segmentation methods has value in its own right, but they become very powerful when used in conjunction with one another. This holistic approach allows to build segmented growth strategies, enable effective targeted marketing and supports future customer-centric category management." said Gray.
Based on these customer insights, Demandtec will show what solutions allow retailers to operationalize a customer-centric approach to merchandising and marketing processes.

Gray: "Together, Demandtec and Emnos offer retailers a comprehensive set of services covering segmentation strategy through execution of a customer-centric merchandising and marketing plan".

Also Marc Dietz, Vice President of Marketing at Demandtec is delighted about this strategic partnership: "In the next generation of retail, demand analytics and optimiza-tion intersect with customer segmentation in exciting new ways. We are thrilled to partner with Emnos and present how to understand and manage new opportunities brought through this game changing strategy."

Session details:
Place: World Retail Congress 2010, Intercontinental Hotel, Berlin, Germany
Date and Time: 25/10/2010 12:30 p.m. until 1:30 p.m. local time