SARASOTA, Fla., February 25, 2021 (Newswire.com) - Traditional press release distribution has grown beyond its original scope in recent years. While many organizations still utilize the medium to distribute routine corporate news and announcements, others are using press release distribution to construct a larger narrative that helps provide context about the business and frames it in ways that customers and journalists have yet to see.
"Press releases are a great opportunity for business leaders to be the narrator of their own story," according to Erik Rohrmann, COO at PressRelease.com. "Each release should take on the voice, tone, and messaging of the brand. It creates a more authentic sounding campaign and gives people who wouldn't normally engage with a business a brief opportunity to learn and experience the brand."
Using press release distribution to echo an organization's brand story helps to add more life, context and color to what otherwise may be a straightforward press release. Despite social media changing the way brands interact with media, the human brain loves good storytelling. Leveraging the affordability of press release distribution is a great way to share those stories in an unexpected way to engage customers and journalists alike.
For over 10 years, PressRelease.com has worked to deliver practical and affordable solutions for businesses looking to increase their brand awareness. Press Release.com is committed to the development and discovery of new solutions to help small and midsize businesses stand out and rise above the competition.
PressRelease.com connects customers with media professionals, as well as local, state and national audiences, through simple and affordable wire distribution. Clients can get their content published to prominent business networks including MarketWatch, Bloomberg, Yahoo! Finance, Morningstar, CBS, ABC, FOX and NBC.
PressRelease.com helps CEOs and business leaders improve their targeting and reach via simple and effective press release distribution services. To learn more about how to create newfound value through press release content, visit PressRelease.com.
PressRelease.com provides simple, affordable press release distribution services to public and private companies through the most comprehensive networks and 1.8M media contacts.