TechBridge Unveils Rebranding, Messaging By Digital Marketing Agency Arketi Group
Online, September 18, 2013 (Newswire.com) - TechBridge, a nonprofit that drives community impact by bringing affordable business and technology expertise to other nonprofits, announces the unveiling of its new logo, messaging and website.
The entire rebranding package, including new designs for all print materials and electronic communications, was generously donated by Arketi Group, a high-tech business-to-business public relations and digital marketing agency. Arketi's team brought creativity, inspiration, expertise and patience to this extensive project to successfully create the new TechBridge brand.
Challenged to clearly articulate the impact TechBridge has on the community through its business process and technology services for nonprofits as well as the support and sponsorship TechBridge receives from the corporate community, Arketi flexed their creative muscles to carefully craft compelling messaging and graphics. This rebranding included the development of a new TechBridge logo and tagline, "Business smart. Community focused." which was reflected in a new website that both engages and informs nonprofits, funders, and the community at large.
"As TechBridge's Marketing Partner, Arketi Group showed why they're one of the top technology PR and digital marketing firms in the southeast," stated James Franklin, TechBridge CEO. "Their insights and ideas were invaluable as they aligned our marketing and communications with our mission and business objectives. The simplicity of the new TechBridge logo embodies our guiding principles from the green of innovation, growth and sustainability to the blue of integrity, sincerity and trust. We could not be happier with the outstanding results Arketi delivered!"
"At Arketi, we recognize the importance of giving back to the community, and we gladly donate our time and talent when we see the opportunity to use our expertise to further a meaningful cause," said Arketi Principal Mike Neumeier, APR. "TechBridge is truly driving community impact by bringing affordable business and technology expertise to hundreds of nonprofits. In partnering with the organization, our messaging and rebranding initiatives will ensure TechBridge reaches its two target audiences - nonprofits and donors - to fuel continued success."
Check out TechBridge's successful rebranding at www.techbridge.org.
About TechBridge
Many nonprofits lack the expertise and financial resources to benefit from technology. Atlanta-based TechBridge provides nonprofits the tools, resources and connections they need to better use technology to further their missions. This is made possible by the support TechBridge receives from corporations, individuals and foundations who come together in meaningful ways to benefit our community. TechBridge's signature fundraising gala, The Digital Ball, brings together Atlanta's technology community to celebrate the impact technology can have in strengthening our community. For more information about TechBridge or the Digital Ball, please visit www.techbridge.org. TechBridge: Business smart. Community focused.
About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Barco, Brickstream, Extol, Intradiem and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.
Contact Information:
Carrie Bates Hastings
Director of Development
404.879.5404
cbates@techbridge.org