Tech-Centric Leaders, Entrepreneurs Are Using Data Gleaned From Press Releases to Fine-Tune Messaging
With every release, PressRelease.com customers are compiling their own data sets to discover the best messaging that resonates most with their audiences.
SARASOTA, Fla., August 3, 2020 (Newswire.com) - A number of companies working with PressRelease.com are compiling campaign data, tracking the reach and effectiveness of each press release they publish to hone in on the best messaging to connect with their audiences. As data science becomes an integral part of operations for forward-thinking companies, PressRelease.com has long helped customers become more aware of the numbers — the reach and effectiveness — of their campaigns.
“It’s important to look at the data and make sure that the initiatives you’re taking as a company are justified,” says Erik Rohrmann, COO at PressRelease.com. “If the product is sound, but the ROI isn’t where it needs to be on the marketing or communications end, then it helps to take a look at the metrics to really nail down where the source of the problem is.”
PressRelease.com offers detailed reporting and analytics with every release, giving customers key insights into the geography, reach, and countless other metrics gained through wire distribution. With multiple releases and enough data, companies are comparing and contrasting the numbers and using it to test new messages and new announcements, which in turn yields more data for companies to get even more precise with their targeting.
Distribution partnerships with Newswire and Accesswire have enabled PressRelease.com to offer additional value to executives looking to dive deep into the numbers, featuring wire distribution to trusted networks including MarketWatch, Bloomberg, Yahoo! Finance, Morningstar, CBS, ABC, FOX and NBC.
PressRelease.com helps business leaders supplement their advertising campaigns and content marketing efforts through smart press release distribution. To learn more about how to create newfound value through press release content, visit PressRelease.com.
About PressRelease.com
PressRelease.com provides simple, affordable press release distribution services to public and private companies through the most comprehensive networks and 1.8M media contacts.
Contact Information:
PressRelease.com
Media Relations
Office: 800-998-2927
Source: PressRelease.com
