Sunshine Coast, a Leading Non-12-Step Program in British Columbia, Canada, Announces Post on Alternatives to AA (Alcoholics Anonymous)

Sunshine Coast Health Centre is a leading drug and alcohol treatment program located in Powell River, British Columbia, Canada. The Centre is announcing a post on non-12-step alternatives to AA (Alcoholics Anonymous).

Non-12-step programs in Canada

Sunshine Coast Health Centre, one of the top non-12-step programs in Canada for drug rehab and alcohol treatment, is proud to announce a succinct new post on alternatives to AA (Alcoholics Anonymous). The faith-based AA methodology is one of the most common, if not the most common, treatment approaches for drug rehabilitation and alcohol treatment as well as other forms of addiction.

“AA has one of the highest 'brand recognitions,' to use a marketing term, among methodologies to treat addiction, but it is not the only methodology,” explained Casey Jordan, chief marketing officer. “Many people are looking for non-religiously based methodologies and find the so-called non-12-step methodologies may be a better fit for them. They're often excited to learn about meaning-centered therapy as an alternative to AA in British Columbia and in Canada in general.”

AA has one of the highest 'brand recognitions,' to use a marketing term, among methodologies to treat addiction, but it is not the only methodology.

Casey Jordan, chief marketing officer

To reach the post on alternatives to AA in Canada, visit To learn more about the Centre's non-12-step methodology, visit There one can fill out an email registration form and/or call the helpline at 866-487-9010 to begin to explore possible drug rehabilitation and/or alcohol treatment options at the Centre. The Centre is a residential drug rehab and alcohol treatment program for men, located in Powell River, British Columbia.

More can be learned about the Centre at and those looking for public drug rehab or alcohol treatment options throughout Canada can visit the Centre's public-facing website at


Here is background on this release. Alcoholics Anonymous, commonly known as AA, is an addiction model that emerged in the 20th century. The 12-step model of treating addiction was created and dispersed by AA, which was founded by Bill Wilson and Dr. Robert Smith. Their model was based on the disease model, which states that addiction is a disease, therefore, addicted people have no control over the substance and its addictive powers. A key part of the disease model is that it is irreversible and, because it cannot be cured, lifelong abstinence is necessary. In contrast, Sunshine Coast Health Centre bases its programs largely on meaning-centered therapy, a theory and practice developed by psychologist Dr. Paul T. P. Wong.

AA requires strict abstinence, as the model does not allow for moderation or personal control. Some evidence-based drug and alcohol treatment centres allow their clients to be on maintenance medications like Suboxone, which can greatly increase the likelihood of long-term recovery. The 12-step process is also heavily influenced by a belief in a higher power. Therefore, AA meetings are likely to be more helpful for people who already share some of this ideology. Persons or loved ones interested in learning more about alternatives to AA in British Columbia, in particular, or Canada, in general, are urged to reach out to the Centre via its website.


Sunshine Coast Health Centre is a 47-bed drug and alcohol rehabilitation facility exclusively designed for men, which officially opened on March 15, 2004. The Centre has a philosophy of care that goes beyond just addiction to include personal transformation based on three key therapeutic principles: interpersonal relatedness, self-definition (autonomy and competence) and intrinsic motivation. The Centre offers both drug rehabilitation and alcohol treatment near Vancouver, British Columbia, but serves patients across Canada, particularly British Columbia and Alberta and cities such as Calgary, Edmonton and Red Deer. Sunshine Coast Health Centre uses a form of drug rehabilitation based on the research of Viktor Frankl and methodology of Paul T.P. Wong, namely "meaning-centered therapy."


Source: Sunshine Coast Health Centre