ATLANTA, June 15, 2021 (Newswire.com) - Digital entertainment company You42, Inc. has announced a partnership with Sugar Bert Boxing Promotions to create a groundbreaking Network highlighting amateur boxing. Headquartered in Atlanta, Sugar Bert's national promotions draw thousands of boxers, coaches, and families each year, winning praise from legends like four-time heavyweight champ Evander Holyfield, as well as partnerships with USA Boxing, Title Boxing, and the WBC.
The Sugar Bert Network will focus on training and live events, shining a spotlight on up-and-coming boxers as they hone their skills and try to make a name for themselves. Boxers can create and upload personalized content to their own Channels, and fans will get a front-row seat for some of the best boxing action across the country.
"Each athlete has a story to tell, and we want to put them in the spotlight," said You42 President Ashley Johnson. "The Sugar Bert Network lets fans become part of each boxer's journey, giving them an inside look at the hard work and dedication that it takes to become an elite athlete."
Hailing from Fort Lauderdale, Florida, Bert "Sugar Bert" Wells began boxing at age 13, competing in over 60 amateur fights. During his career, he won the Golden Gloves and worked with champs like Sugar Ray Leonard.
"The most important thing in boxing is experience," said Sugar Bert. "Holyfield fought 164 times as an amateur before turning pro, and we want to give today's amateurs the same opportunities. We want to keep them engaged, and with the Sugar Bert Network, they can stay connected to the sport, to each other, and to boxing fans."
By providing greater exposure, the Network also seeks to improve the economic situation for amateur athletes. "As amateurs progress, it becomes more and more difficult to balance training with supporting themselves and possibly their families," added Johnson. "Sugar Bert is already helping them by promoting events like the WBC Green Belt Qualifiers and Championship. Now, with the worldwide reach of the Sugar Bert Network, that push will be even stronger."
You42 is a digital entertainment company based in Atlanta, Georgia. Founded in 2007, the company has created videos, animation, music, games, podcasts, and movies, establishing You42 as a globally recognized content creator. By granting full control to creators, You42 is rebooting the entertainment industry, reimagining an ecosystem that optimizes discovery, eases distribution fatigue, and generates new revenue streams. Please contact firstname.lastname@example.org or visit you42inc.com for more information.
Source: You42, Inc.