"Sports Investing" Books Hit Number One

Online, September 6, 2010 (Newswire.com) - Releasing its new "Sports Investing" books, focusing on "NFL Betting Systems" and "College Football Betting Systems," at the start of the football season helped SportsInsights achieve top sales rankings at Amazon. Author Dan Fabrizio, says both football books spent time in the "top two slots in their category 'Sports > Gambling,' with the NFL book hitting #1."

http://www.sportsinsights.com/sports-investing-book.aspx

Public sentiment and betting activity cause the sports marketplace to act irrationally. The massive flow of public wagers forces betting lines to fluctuate like an inefficient market. The books' research studies specific parameters and systems for their respective sports. In particular, point spreads, betting line movement, public betting trends, and contrarian handicapping methods are analyzed.

Football Research and Sports Analytics

In conjunction with the release of the new books, SportsInsights is pleased to publish updates to its annual "betting against the public" research articles for college football. The NFL article will be released shortly. SportsInsights collects sports marketplace data from online sportsbooks and compiles proprietary statistics such as "public betting trends" to analyze public opinion.

SportsInsights' research has shown that a contrarian and statistical approach to the sports marketplace can yield profitable results from the sports betting industry. Highlights of the 2010 Football Research:

•Applying SportsInsights' proprietary betting percentages, especially at the 23% and 30% level,
•Breaking out results for home teams and visiting teams,
•Highlighting big "public" games where there is more "value."

More detailed information on the updated college football research, which had an early 5-0 start to the 2010 season - can be found at:

http://www.sportsinsights.com/sports-betting-articles/ncaa-football/bet-against-public/2009-10-season-review.aspx