Spherex Partners With Vision Films to Culturalize Content for Global Market

Vision Films New Release 'Made In Chinatown' Prepping for Global Release

Data and technology company Spherex announced today that they have partnered with global distribution company Vision Films and its latest release Made In Chinatown. Spherex will assess the feature-length film through their proprietary technology that examines the cultural appropriateness of content, ratings, key art, editorial, listings and compliance for the intended global market.

Made In Chinatown is available on streaming and cable platforms both domestically and internationally. The Chinatown-meets-Little-Italy comedy sensitively handles, with more commentary than spoof, the timely Asian immigrant experience, as well as racial stereotyping and labelling. The fast-paced romp features several real Kung-Fu Masters (Lo Meng, Chiu Chi Ling, Peter Ngai, Steven Chan, Paul Sun) and everyone's favorite Wise Guys (Tony Darrow, Vincent Pastore, Raymond J. Barry) and is choreographed by Emmy® Award-winner James Lew, and a treasure trove of hidden mob movie references and quotes to delight cinephiles.

Collaborating with Spherex to adapt the film and its promotional assets for international audiences will allow Vision Films to distribute to global audiences more easily and at a faster rate.

"Films with cultural themes and references can be challenging to distribute internationally and can get lost in translation," said Spherex Co-Founder and CEO Teresa Phillips. "We are working with the Vision team to take one of their top titles through the Spherex solution so they can reach the widest possible global audience with the highest amount of brand safety."

Lise Romanoff, CEO and Managing Director of Vision Films says, "We are thrilled that Spherex, a company that is primarily providing their services to the major studios, included Vision Films in their transition to include the Indie film distribution market. They have a multitude of services ranging from global ratings to the minute detail of being able to point out which elements may make the film appropriate for younger kids in one territory and older kids in another. This is extremely helpful for us to know what TV slots our films can work for especially when it comes to daytime television."

About Spherex

Spherex has built a first-of-its-kind technology that enables media and entertainment companies to adapt TV shows and films to fit every culture around the world. Working with the world's largest media companies, movie studios, networks, distributors and streamers, Spherex helps them grow their audiences, speed up content discovery, drive more video views, generate higher revenue and ensure brand safety by culturalizing their content. Learn more at www.spherex.com.

About Vision Films

Vision Films is a leading independent sales and VOD aggregator specializing in the licensing, marketing, and distribution of over 800 feature films, documentaries, and series from some of the most prolific independent film producers in the world. Led by Lise Romanoff, Managing Director/CEO Worldwide Distribution, Vision Films releases 2-4 films a month across Theatrical, VOD, DVD, and television. Learn more at visionfilms.net.

Source: Spherex

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Categories: Internet and Streaming Media

Tags: content, cultural, global distribution, movies, promotional, ratings, streaming


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