Soah Swimwear Reveals Spring Collection at Influencer Pop-Up

MIAMI, April 30, 2019 (Newswire.com) - ​​​​Soah Swimwear hosted an exclusive influencer event to share the new 2019 collection of bohemian bikinis and resort wear at the chic Swan restaurant in Miami’s Design District.

Soah Swimwear chose the perfect weekend to showcase its new 2019 collection with sunny skies, boho-style clothing and an empowering, lively atmosphere. The pop-up event was held at Pharrell Williams and David Grutman’s restaurant and upstairs cocktail lounge, Swan and Bar Bevy, in the heart of Miami’s Design District on Saturday, April 13, 2019. The invited guests, which included beauty and fashion influencers, enjoyed champagne and a mini photo shoot with handmade flower crowns in front of the vibrant custom flower wall on the second-floor lounge.

The event, hosted by Marketing Clique, was a bohemian lover’s dream, complete with handheld fans, intriguing photos of Soah’s pieces, and an ethereal soundtrack provided by DJ Kid Nemesis. Downstairs, guests were treated to a delicious Swan-special brunch with yellow tuna, wagyu, coconut pancakes, omelets and an exquisite mimosa mix of G.H. Mumm champagne and Absolut Elyx vodka. Influencers mingled amongst the Instagram-worthy dishes and shared in the beauty of what it is to be a woman creating an image of pure bliss.

After brunch, guests headed upstairs to the breathtaking collaboration between Bar Bevy’s spectacular modern Euro design and Soah’s hypnotizing bohemian patterns. The photo-ready hotspot with racks of bikinis and resort wear lining the walls. “We have long, flowy dresses, florals, ruffle detailing, lace pieces, and tie-dye to represent the modern hippie vibes,” said Nathalie Bolsterli, owner and designer of Soah.

Nathalie Bölsterli and her co-founder, Lina Castano, were busy helping guests with sizes and answering questions about the collection all afternoon. When asked about the design and creation of the clothes, Nathalie Bolsterli explained, “We design and create everything in-house.” With four years on the market, Nathalie is looking to expand the company and empower other women to let their inner hippie free.

With pop-up events literally popping up everywhere, Soah’s event stood out by ensuring every attendee felt and looked beautiful, just like their collection. Nathalie’s speech induced a sense of belonging amongst the gathered women, “We wanted to do an event where you can get to know the brand a little bit better. Soah stands for Soul Of A Hippie, and we believe that everyone has a little hippie in them. We want all women to feel so confident in our pieces to give them the power to be free and unrestricted from expectations and to be brave to be themselves.”

Make sure to check out Soah’s collection at https://www.shopsoah.com/ the next time you’re channeling your inner hippie for a cute jungle-themed bikini or floral maxi dress. Or follow their Instagram @soah_swimwear. It’s Soah-mazing.

Source: Soah

Related Media