SMT Expo Signs Marketsmith Inc. as AOR
Two Industry Disruptors Unite for a Common Goal
CEDAR KNOLLS, N.J., November 28, 2017 (Newswire.com) - Marketsmith Inc., one of the nation’s fastest-growing, data-driven marketing agencies, has been named agency of record for SMT Expo, a division of Glenmore Industries.
SMT [smart | modular | technology®] is the exclusive provider of the exposition industry’s leading, full-floorplan, fabric booth system and the sole manufacturer of this breakthrough technology. The tool-less, modular EXPOKNIT® system assembles and disassembles in a breeze, and is perfectly scalable for everything from a single custom booth to an entire show floorplan.
“This revolutionary system, with its patented technology, is poised to disrupt a legacy industry known for stagnant product offerings with a new superior product, which is one of the reasons we chose to work with Marketsmith,” says Joe Cascio, SVP, sales and marketing, SMT Expo.
“As innovators, we also appreciate and admire Marketsmith’s marketing expertise, their ability to precisely target our customers and the fact that their patented data analytics technologies disrupted their own business category.”
“As a leading marketing agency, we have extensive experience in doing trade shows for our clients,” says Jill Draper, president of Marketsmith. “We immediately saw the viability and potential of this product.”
SMT believes that Marketsmith’s I.P.Q. approach, powered by its patented i.Predictus proprietary data analytics platform, will be a critical factor in driving sales. I.P.Q. gives clients an immersive look into their business and is a powerful tool for establishing campaign strategies and KPI’s.
About SMT expo
SMT expo is a venture between Glenmore Industries LLC and trade show veterans with over 50 years of combined experience. For over 40 years, Glenmore Industries has been a leading OEM manufacturer of a wide array of home, institutional, and automotive products that are sold in over 20 countries. Still a privately-held, family business, Glenmore Industries, headquartered in Edison, New Jersey, has offices and manufacturing facilities in Taiwan, China, Vietnam, and the United Kingdom. As part of Glenmore, SMT expo has the full support of Glenmore’s global manufacturing network, as well as its global presence and design capabilities.
About Marketsmith Inc.
Marketsmith is one of the nation’s fastest-growing, woman-owned integrated-marketing agencies, and we believe Technology is the New Creativity™. Our proprietary tools and technology give us the data and analytics to inform every decision we make, from strategy to media to creative. With our unique I.P.Q. approach, powered by our patented i.Predictus analytics platform, we help our clients gain greater insights into their KPIs, deliver greater ROI across all channels, and predict sales with 93 percent accuracy. WBENC and NGLCC Certified, we employ a diverse mix of talented professionals and handle over $200M in media billings. Most importantly, we do great work so we can do good things! For more information, please visit www.marketsmithinc.com.
Source: Marketsmith Inc.