Re-Energize Ad Campaigns and Content Through Smart Press Release Distribution, Says advises businesses to take a new approach to press release content, utilizing the medium as part of an integrated media and marketing communications strategy. is encouraging businesses to utilize smart press release distribution by incorporating press release content as part of an integrated media and marketing communications strategy. For companies planning a media or marketing initiative, supplementing with a well-timed press release campaign can help to increase traction and gain increased attention from the media.

“With the right pitching and outreach, we know companies can increase the effectiveness and reach of their planned marketing campaigns,” says Erik Rohrmann, COO at “Using press releases to support other content is a clever and cost-effective way to bring more attention to those campaigns, and possibly reach those target audiences they might not be able to reach through a broader approach.”

For companies that plan to implement an upcoming advertising campaign, release a feature article or promote an upcoming event, supplementing them with a press release through one of’s affordable, low-cost distribution options can help to attract attention from the media publications that can establish a company’s authority in that industry. is encouraging smart press release distribution, utilizing the right timing and targeting to get their content into the spotlight.

​Rohrmann adds, “The role of PR is evolving, and we’re working alongside companies to re-imagine the possibilities when it comes to what they can achieve through strategic press releases. Together, these campaigns create a synergy that can be a big factor in getting in front of the right audiences at the right time.” helps public companies supplement their advertising campaigns and content marketing efforts through smart press release distribution. To learn more about how to create newfound value through press release content, visit

About provides simple, affordable press release distribution services to public and private companies through the most comprehensive networks and 1.8M media contacts.

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Categories: Business News

Tags: advertising, press release, press release distribution, Smart PR


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