Customers Expect More Than Products and Services: Share Company Goals, Vision, and Purpose With

Building long-lasting trust with customers means connecting in new and meaningful ways.

Consumers today are looking for more than just quality products and services from the businesses that they support. Building trust with customers also means building loyalty and requires that businesses connect with the public beyond a traditional transactional relationship. 

For over 10 years, has helped businesses connect with relevant audiences and share their company mission, values, and purpose through its easy and affordable press release distribution services and continues that mission today.

"It takes a lot of work to forge meaningful connections with shoppers and takes a deep understanding of their needs and values," says Erik Rohrmann, COO at "People are more likely to support businesses that they believe in, and customer connection will be a critical part of businesses' success in the future."

According to the 2020 Strength of Purpose study conducted by Zeno Group, research revealed that when consumers believe a brand has a strong, identifiable purpose, customers were: 

  • 4 times more likely to purchase from the company
  • 6 times more likely to defend the company amid public criticism
  • 4.5 times more likely to recommend the company to family and friends
  • 4.1 times more likely to trust the company

Demonstrating empathy and social responsibility through business practices, values, and customer service are some of the most effective ways to build meaningful connections with customers and also helps to differentiate a brand from its competitors.

Through strategic press release distribution, businesses can share their company's goals, vision, and purpose as a way of building an emotional relationship between the brand and its customers. helps CEOs and business leaders improve their targeting and reach via simple and effective press release distribution services. To learn more about how to create newfound value through press release content, visit

About provides simple, affordable press release distribution services to public and private companies through the most comprehensive networks and 1.8M media contacts.

Contact Information:
Media Relations
Office: 800-998-2927



Categories: Business News

Tags: pr, press release, pressrelease


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