Senior Living Marketing Experts Dan Gartlan and Nicole Wagner to Be Featured at LeadingAge Illinois 2018

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As long-time educators of senior living marketing, Stevens & Tate Marketing has once again been selected to present at a LeadingAge association event. President Dan Gartlan and Internet Marketing Director Nicole Wagner will be presenting their proven marketing strategies to attendees at the LeadingAge Illinois 2018 Annual Meeting & Exposition, being held from April 17-19, 2018, at the Schaumburg Convention Center in Schaumburg, Illinois.

Thousands of LeadingAge Illinois members and affiliates are expected to attend this year’s “Recharge!” event, which is the most anticipated conference for senior living providers and professionals in Illinois. Gartlan will be speaking on Tuesday, April 17th, from 2:45 – 3:45 p.m., with a session titled “Harnessing the Power of StoryBranding: Creating an Authentic Message.” Wagner will be speaking the following day on Wednesday, April 18, from 8:00 – 9:30 a.m., with a session titled “Attract, Convert, Close, and Delight Your Prospects with Inbound Marketing”. Over the last few years, the pair’s custom-tailored Attraction Marketing presentations have been highly regarded by numerous LeadingAge chapters around the county, with a program that provides actionable insight that senior living and aging care professionals can use to enhance their organization’s success.

Through Inbound Marketing we are able to take our marketing tactics and optimize them towards a single effort focused on real data and quantitative performance as the measure of success.

Nicole Wagner, Internet Marketing Director

Attraction Marketing is the process of making your company and its products, services, and culture more attractive to prospects by driving specific marketing initiatives. Both presentations will cover strategies key to this process. Specifically, Gartlan’s presentation will discuss the power of brand storytelling to attract prospects while Wagner will explain how to create quality content to appeal to the right audience.

“Telling your brand story in a unique, human way is an important component of attracting prospects,” says Gartlan. “Today, marketers must do all they can to get more out of their marketing spend. Virtually any senior living/aging care organization can benefit with positive increases in overall brand awareness, increased interest, and lead generation.”

Wagner adds to this by saying, “Through Inbound Marketing we are able to take our marketing tactics and optimize them towards a single effort focused on real data and quantitative performance as the measure of success.”

LeadingAge Illinois is one of the largest and most respected associations of professionals serving Illinois older adults — with more than 500 providers including home and community-based services (HCBS), senior housing, continuing care retirement communities (CCRC), assisted living, supportive living, and skilled nursing/rehabilitation centers. LeadingAge Illinois is the state affiliate of LeadingAge and Argentum (previously the Assisted Living Federation of America (ALFA) association consisting of more than 6,000 not-for-profit organizations dedicated to expanding the possibilities of aging.

Stevens & Tate Marketing ( is a full-service advertising agency offering Internet advertising; award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for its clients within the senior living, healthcare, pharmaceutical, homebuilding, CPG and food, grocery and retail, travel and tourism, and business-to-business industries.

Dan Gartlan, President of Stevens & Tate Marketing, counsels businesses on improving their marketing results and speaks on the topic of Attraction Marketing to businesses, groups, and associations. He can be reached directly by calling (630) 627-5200 or via email at

SUMMARY: Dan Gartlan and Nicole Wagner of Stevens & Tate Marketing will be presenting a redefined Attraction Marketing program to senior living/aging care industry professionals at the LeadingAge Illinois 2018 Annual Meeting & Exposition on April 17 and 18, 2018. This represents multiple showings for the group in the national LeadingAge association sector.

Source: Stevens & Tate Marketing

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