Sellerly, a Free Split-Testing Tool for Amazon Listings by SEMrush, Adds Image Testing
Sellerly - a product for Amazon listing split testing, powered by SEMrush, a leading developer of digital marketing tools - has recently added a new feature - split testing for Amazon product images.
BOSTON, September 9, 2019 (Newswire.com) - A year ago, SEMrush raised $40 million with the intent to expand beyond U.S.-based search engines and on to platforms owned by Amazon.com. In May 2019, SEMrush released a new product called Sellerly for Amazon sellers.
Sellerly allows users to run a split test of different Amazon product detail pages to see which option performs best. Now, the product contains a new feature: image testing, and all four core variables of the listing that affect sales - image, title, description, and price - have become available.
“According to the feedback we’ve gained from experts and first users of Sellerly, the most awaited feature was the testing of images, and it has been our core focus right after Sellerly’s first day of launch,” said Eugene Levin, SEMrush Chief Strategy Officer and Sellerly spokesperson.
Amazon optimization expert Dan Saunders explained the importance of images in Amazon listings: “It’s no secret that the biggest shortcoming of Amazon is the inability to let their customers see (firsthand) products before making a decision. While there’s currently no solution to this problem, you can compensate for this deficiency by having the main picture, which should inspire the buyer to look further.”
According to Ginny Marvin’s article on Search Engine Watch, images are important performance factors to improve Amazon rankings. Not following Amazon image guidelines may lead to a lot of potential customer loss, so it is better to freshen up on Amazon's image requirements before you start. Here are some of the main ones:
- Only professional photographs/images with realistic colors and smooth edges, no illustrations or drawings;
- Pure white background without additional text or graphics;
- No confusing additional objects or promotional stickers;
- The product should be 85%+ of the image frame.
Eugene Levin added: “Running a test for Amazon listing images is crucial: despite having a good number of orders, there is always a way to perform better. Real-time split-testing data will tell you whether some of your product photos are underperforming right now and you are losing money.”
“At the end of the day, when selecting a product on Amazon, a buyer has your first picture and your title, that’s it, and after that point, they’ve mostly made their decision, it’s your shop window. There’s no way of telling which pictures your customers will react best to unless you test the waters and see. Always test! You’ll be surprised by the increase in conversion when you get the right one,” supported Dan Saunders.
For more details on how to optimize your selling on Amazon with Sellerly, please refer to Sellerly FAQ or watch this video on YouTube.
Media Contact: Valeria Voitsekhovskaia, PR manager, 0465926756, v.voitsekhovskaia@semrush.com
Source: SEMrush