The USPS is moving quickly to collect and generate more and better information regarding mail processing, movement and delivery. In August of 2015 they began scanning mail pieces at delivery to the mail box for letter sized pieces in a “pilot” environment.  Everyone in the industry must be aware of these developments and learn how to leverage this data to its fullest to remain relevant as a vendor. We must be proactive and start leveraging this data today.  Customers are going to expect piece level visibility and reporting as a standard and mailers must reciprocate. This data will add relevance to mail and reinforce its’ value as a communication, marketing and sales tool.

How will “Informed Visibility” data transform the industry? The answer is, by making the data actionable for all mailers.  No longer will people who track their mail need to wonder about “in-home” dates.  This data will allow mailers to increase service to their clients by actually following the mail through the process and proactively resolving issues before they affect the performance of the mail.  We will also discuss at a high level that within the industry, vendors who use this data and provide these services have a great advantage over those who do not.

"Everyone in the industry must be aware of these developments and learn how to leverage this data to its fullest to remain relevant as a vendor. We must be proactive and start leveraging this data today."

Mark Rheaume, National Postal Affairs Director and Partnership Liaison Officer

By attending you will gain:

  • A better understanding of how this data will help you provide your clients better service and grow your revenue
  • A deeper understanding of the actionable information and insights this data provides
  • Insights on how tracking makes all mail more effective
  • Knowledge of how tracking delivers visibility and more effective management of post mailing processes - Optimizing effectiveness and efficiency

To register use this link:

https://members.epicomm.org/members_online/members/login.asp?action=start&af=NAPL&tp=registration/regstart.asp

 

Not an Epicomm member?

No problem.  AccuZIP is offering this webinar to all industry members.  All you have to do is follow the link, identify yourself as a “non-member” with Epicomm and complete a profile to complete your registration.

ABOUT AccuZIP, Inc.
AccuZIP, Inc., a national software company based in Atascadero, CA.  Now into our third decade, AccuZIP provides feature-rich solutions to manage Contact Data Quality, Address Hygiene, USPS Postal Presorting and Compliance, Mail Tracking and Reporting and much more!  Our solutions are used in many industry verticals to streamline, standardize and simplify processes associated with data entry, data management and multi-channel communications. www.accuzip.com

About Epicomm

Epicomm, the Association for Leaders in Print, Mail, Fulfillment, and Marketing Services, was formed in 2014 through the merger of three graphic communications industry trade associations: the Association of Marketing Service Providers (AMSP), the National Association for Printing Leadership (NAPL) and the National Association of Quick Printers (NAQP). Epicomm members include companies offering printing, mailing, marketing, and fulfillment services, as well as industry vendors and educators.  Epicomm provides research and trends analysis, management insight and guidance, advocacy, education, networking and specialized consulting services. Among its best-known offerings are the annual Epicomm State of the Industry Report, multi-faceted postal issues advocacy and strategic business development consulting services.

 

Source: AccuZIP, Inc.