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"The PR industry has evolved alongside others, and it's important to remember that the ideal methods and strategies to acquiring earned media are changing as technology becomes more sophisticated," according to Erik Rohrmann, COO at PressRelease.com. "The digital landscape has made press release distribution much more nuanced; the right targeting and messaging is key to getting your message to travel far."
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PressRelease.com provides simple, affordable press release distribution services to public and private companies through the most comprehensive networks and 1.8M media contacts.