MELVILLE, N.Y., March 1, 2018 (Newswire.com) - RingLead, a decade-old data management provider protecting and enriching more than 300 million records worldwide, today announced a disruptive data intelligence solution, DMS Enrichment, designed to integrate with and extend the value of RingLead’s end-to-end platform, Data Management Solutions (DMS). DMS consolidates all core data management processes, from lead generation and data deduplication, to data protection and enrichment, into a single unified SaaS platform, enhancing the effectiveness of CRMs and Marketing Automation Systems like Salesforce, Marketo, SugarCRM, and Pardot. Architectured to empower businesses with complete, comprehensive views of customers and buyers, DMS Enrichment fuels sales and marketing with personal and company data like direct dials, verified email addresses, social links, mobile phone numbers, company size, location, and revenue.
“This release enables us to drive targeted engagement and revenue growth for organizations through deep, comprehensive views of buyers,” said Russell Artzt, Executive Chairman. “We empower businesses with the insight they need to not only understand their ideal customer but also to execute cross-channel engagement at scale.”
We empower businesses with the insight they need to not only understand their ideal customer but also to execute cross-channel engagement at scale.
Russell Artzt, Executive Chairman, RingLead
DMS Enrichment includes the following features and capabilities:
Enrich new and existing records with the most comprehensive and accurate data to drive buyer engagement
Increase landing page conversion rates with intelligent forms and enhanced lead routing
Unlock sales and marketing intelligence for deeper insight into key accounts
Customize data enrichment based on business strategy for hypersegmentation and intensified account-based marketing
With the addition of data enrichment to DMS, RingLead delivers the industry’s only fully integrated, unified, end-to-end data management solution capable of transforming the way B2Bs and B2Cs interact with buyer data. Organizations are now empowered to engage with decision makers and influencers at every touchpoint, amplifying the ability of sales and marketing to convert pipeline.
“The ability of a business to achieve sustainable growth centers on the ability of sales and marketing to correctly identify personas, score prospects, and drive lead conversion," said Christopher Hickey, CEO. “We are now expanding far beyond traditional data quality and focusing on empowering organizations with actionable intelligence that drives conversion rates, revenue, and overall growth."