RingLead and G2 Join Forces to Connect Businesses to Buyers Faster

​​RingLead, a market leader in end-to-end data management, and G2 (formerly G2 Crowd), leading provider of B2B software reviews, today announced a strategic partnership to help sales professionals accelerate their sales cycles, turn cold accounts into hot opportunities, and prevent churn from customers researching competitors. The partnership will enable RingLead and G2 customers to mobilize their G2 Buyer Intent data into actionable, verified accounts and contacts optimized for higher conversion rates through the RingLead platform. 

The partnership stems from a shared vision of transforming the way businesses connect with customers using high-quality, reliable data. Phase one of this partnership will consist of a manual integration specifically benefiting mutual customers of RingLead and G2 Buyer Intent. Customers will now be able to take G2’s valuable company-level buyer intent data, in the form of a .csv, and process it with RingLead’s list import solution to ensure clean, robust data is added to their connected CRM. RingLead will also be able to suggest new contacts at the imported accounts, and enrich those contacts with clean, crowdsourced data from over a dozen of the industry’s top data enrichment providers. RingLead's Route solution then intelligently sends the right leads and contacts to the right reps at the right time, based on a company’s unique assignment requirements. 

"This partnership is just another way G2 is working to improve every stage of the sales cycle," said Brittany Wroblewski, Head of Partnerships for G2. "Pairing G2’s intelligent Buyer Intent data with the incredible processing abilities of RingLead finally equips salespeople with the power and context they need to take immediate action on hot leads -- before competitors even know those leads exist."

RingLead’s API integration with Salesforce allows G2’s data to immediately be shared with the connected Salesforce Org. Once G2’s new, open API is complete, the entire process will be automated. 

“G2 Buyer Intent data provides sales professionals with instant insight into buyers that are actively researching their company, industry, and competitors, and we’re proud to be partnering their data with our technology,” said Russ Artzt, Executive Chairman of RingLead. “This partnership will ensure that our joint customers can build on what G2 provides without ever compromising the quality of their database.”

About G2.com (formerly G2 Crowd)

Headquartered in Chicago, G2.com is revolutionizing the way businesses discover, buy and manage software and services. More than three million users per month rely on G2 to help them find and buy the best software for their businesses. The platform has more than 800,000 reviews, and $100 million in total funding invested by IVP, Accel Partners, LinkedIn, Emergence Capital, Pritzker Group, Chicago Ventures, Hyde Park Ventures, industry leaders and founders. G2’s most recent funding, a $55 million Series C, was announced in October, closely followed by the company’s acquisitions of Siftery and Advocately

About RingLead

Adopted by more than 600 customers across the globe, RingLead consolidates all core data operations in a single, cloud-based platform. From lead generation, routing, and deduplication to data protection, discovery, and enrichment, RingLead enhances the effectiveness of CRMs and Marketing Automation Systems like Salesforce, Marketo, Pardot and Eloqua. RingLead’s innovative partner ecosystem aligns growing businesses with RingLead’s scalable data management technology to allow businesses to discover higher returns on sales and marketing investments.

Source: RingLead


Categories: Marketing

Tags: data cleansing, data quality, deduplication, g2, ringlead


About RingLead

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RingLead is a leader in data quality and has been providing data solutions to large enterprises, Fortune 500 companies and small businesses for over a decade. RingLead currently protects and enriches more than 300 million records daily worldwide.

Rachel Chinapen
Marketing Writer, RingLead
RingLead
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