PushSpring Partners With AppsFlyer, Empowering App Developers to Expand and Activate Target Audiences

PushSpring Partners with AppsFlyer

PushSpring, the first and largest independent app-based mobile audience platform, today announced a partnership with the leading mobile attribution and marketing analytics company AppsFlyer. The partnership provides mobile marketers and developers the ability to expand and activate first-party data measured with AppsFlyer, syncing directly from the AppsFlyer Audiences solution to the PushSpring Audience Console™.

"With this partnership, we are eager to help AppsFlyer’s 12,000+ clients, who are already accessing their own first-party mobile audience behaviors, gather intelligence on other applications owned by their customers and instantly activate on those signals with the PushSpring Audience Console," said Brad Dobbs, Director of Business Development at PushSpring. "The ability to send these first-party mobile ad-id’s directly from AppsFlyer’s Audience solutions to PushSpring solves a major headache in making most simple 1st party data sets for developers addressable within several buy-side platforms with additional behavioral data.”

“We are excited to bring this new capability for AppsFlyer customers to gain a new way to activate Audiences and attract better, more valuable customers," says Ben Roodman, Director of Partnership Development, AppsFlyer. "For app developers and marketers utilizing AppsFlyer to accurately measure, protect and optimize their campaigns, the ability to seamlessly send this audience data directly to partners such as PushSpring for further activation helps to bridge insights and action to reach the right type of customer."

The partnership between AppsFlyer and PushSpring informs next generation marketing strategies with a uniquely differentiated data offering.  The value for developers is found in the option to collect first-party data from an app via AppsFlyer, then further explore, expand and activate that audience via PushSpring. AppsFlyer customers can now utilize their app users as seed audiences and expand them far beyond their current user list with lookalike audiences created in the PushSpring Audience Console. The partnership automates the process of sending those valuable seed audiences from AppsFlyer to the PushSpring Audience Console, creating greater value with ease.  

About AppsFlyer

AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering app marketers and developers to maximize the return on their marketing investments. AppsFlyer’s NativeTrack™ Attribution, Marketing Analytics Data, OneLink’s Deep linking capabilities, Audiences solution and the Active Fraud Suite featuring DeviceRank have made AppsFlyer’s platform the go-to resource for the most successful mobile apps in the world. With Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent and 2,500+ other integrated partners, and clients including HBO, Playtika, Waze, Alibaba, Kayak, Activision and 12,000+ leading brands worldwide, AppsFlyer has 13 global offices to support marketers everywhere. To learn more, visit www.appsflyer.com.

About PushSpring

PushSpring is the leading independent mobile app audience data provider, offering data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multidimensional classification of mobile app audiences, offering nearly 200 million targetable device IDs. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Console and distributed through industry-leading DMPs, DSPs, and programmatic platforms including The Trade Desk, Google DBM, MediaMath, Centro, LiveRamp DataStore, and Oracle Data Cloud, as well as dozens of ad network platforms, to power mobile marketing objectives for brands and app owners. PushSpring is a member of the IAB and the DAA Self-Regulatory Program.

Source: PushSpring


Categories: Advertising, Marketing, Advertising and Public Relations

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