Peridot Promotions, Inc. on Dynamic Marketing and Hiring

The director at Peridot Promotions, Inc. contrasted their approach with indirect outreach strategies, and discussed current plans to bring new talent on board.

“In a way, technology has caused marketing to come full circle,” explained Kaley, Peridot Promotions, Inc.’s director. “Our firm’s strategy goes by many names, but in truth what it boils down to is word-of-mouth advertising – which is the oldest form of promotion in existence. Long before computers, telephones, or even the printing press, people would gather together and tell each other about things they liked and things they disliked.”

This personal approach was usurped by mass-marketing methods such as print ads and later radio and TV spots, but according to Kaley word-of-mouth never lost its potency. “Even after the onset of mass media, folks would believe their neighbor’s story about a product or service over an ad. People trust other people. In fact, Nielsen conducted a poll that found 92% of those surveyed would trust the word of a friend or relative over the facts found in an ad.”

"In a way, technology has caused marketing to come full circle,"

Kaley , Director

Now that the Internet and social media have helped created a global society, Kaley is sure that word-of-mouth is king once again – and that Peridot Promotions, Inc. is in the perfect place to benefit from this trend. “There was a time when blanket approaches to marketing were more effective simply because of their ability to reach larger groups of people in a shorter amount of time. Today, however, a single person can send a text to 10 friends in seconds, with those 10 friends sending out 10 texts, and on and on until entire markets are saturated. This is the reality of marketing today, and we know exactly how to make this happen.”

Peridot Promotions, Inc.’s Director on Hiring Dynamic Promotion Experts

With a clear picture of what brands need to make an impact on today’s consumer, Kaley and the Peridot Promotions, Inc. team know what to look for in a new associate. “For us, it’s all about attitude. We have a world-class training system that provides new team members with coaches and access to all the tools they need to create amazing campaigns that demand attention. We need enthusiasm, ambition, and the desire to interact with consumers face to face – we’ll provide the know-how.”

Along with top-notch expert development, associates at Peridot Promotions, Inc. can expect to find a career track that relies strictly on their ability to produce results. “Seniority and office politics have no place here. We promote on merit. Get the job done, do it well, and you will get promoted. It’s that simple,” Kaley proclaimed proudly. Kaley recommends a visit to the company’s website for more information.

About Peridot Promotions, Inc.

Peridot Promotions, Inc. focuses on experiential marketing methods that result in lasting success for the products they promote. The firm’s brand ambassadors use research and market analysis to drive brand growth. Thanks to the firm’s unique campaigns, businesses large and small have been able to improve their bottom-line results. As a result, Peridot Promotions, Inc. has earned the repeat business of a large number of companies. In doing so, they have built a large portfolio of brands that have grown using the team’s outreach efforts. As such, the firm has continued to expand every year. For more on their services, please visit peridotpromotionsinc.com.