Orient Europharma Selects EastWest to Promote Product Launch in Singapore

Press Release • Jul 7, 2010
Orient Europharma Singapore selected EASTWEST Public Relations to help launch a new men's health product. EASTWEST will work with Orient Europharma to create awareness about the new product and its benefits.

Online, July 7, 2010 (Newswire.com) - Orient Europharma (Singapore) Pte Ltd has partnered with EASTWEST Public Relations for an upcoming launch of a new product for men's health. The hormone replacement therapy product is targeted for middle-aged men in Singapore.

EASTWEST is tasked to organise an influencer's launch activity to create awareness about the product and its benefits amongst target audiences. The PR campaign is for a six-months period divide into a pre-launch, launch and sustaining phases to ensure ample exposure.

Orient Europharma Singapore Pte Ltd is a subsidiary of international pharmaceutical company, Orient Europharma Co., Ltd.. It is licensed to distribute general pharmaceuticals, oncology, nutrition and baby care and healthcare supplements in Singapore.

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