Non-Profit Wine Making Supports Prostate Cancer Research via Crowd Funding
Through non-profit crowd funding, 2redWinery's winemaker rewards supporters with award-winning red wines to fund prostate cancer research.
GAINESVILLE, Fla., July 24, 2017 (Newswire.com) - In a unique non-profit crowd funding campaign, 2redWinery, makers of the award-winning Zinpiphany© Zinfandel and #2red, is currently crowd funding the 2017 vintage on Indiegogo with all proceeds supporting prostate cancer research through the non-profit Robert and Susan Hollander Foundation, an IRS approved 501c3 organization. Campaign supporters, in exchange for their tax-deductible support, can secure wine from the award-winning wine library of 2redWinery.
Dr. Robert Hollander, the winemaker and principle of 2redWinery, started small-volume wine making in 2007 in pursuit of a long-standing passion in wine. After he was diagnosed with prostate cancer at an incurable stage in 2010, Dr. Hollander, a highly-regarded clinician/teacher at the Gainesville VA Medical Center, affiliated with the University of Florida, the Foundation to fund prostate cancer research.
Channeling the wine making into something purposeful just seemed to make sense.
Robert Hollander, Winemaker, 2redWinery
"Realizing that things can always be worse, three of the ugliest words pairs in the English language have got to include 'metastatic cancer,' 'palliative therapy,' and 'my oncologist,'" Hollander observed. "Channeling the wine making into something purposeful just seemed to make sense." In the four years the non profit Foundation has been operational, unrestricted grants have been provided to researchers at MD Anderson Center, the Cleveland Clinic and the Mayo Clinic pursuing prostate cancer research.
Dr. Hollander’s campaign goal is $12,000, with all proceeds above production costs supporting prostate cancer research through his non profit Foundation. Contributions to the campaign are processed by FirstGiving and are tax deductible. Rewards for campaign supporters include wine from the award-winning library of 2redWinery (see attachment).
President, Robert and Susan Hollander Foundation