Newswire's EMA GT Sales Accelerator Focuses on Building Leads, Sales Opportunities

For both seasoned brands and businesses just starting in e-commerce, Newswire's Guided Tour is converting owned media content into earned media and sales opportunities.

Qualified lead generation is more important than ever. With a new administration at the helm planning to take a more proactive approach to the public health crisis, along with the business community's optimism about the outlook of economic recovery, e-commerce is only expected to grow. Newswire's Earned Media Advantage Guided Tour Sales Accelerator has proven its ability to help e-commerce brands convert their owned media into media and marketing assets ideal for generating leads and increasing sales revenue over time. 

"Smart content distribution is key in e-commerce, and it's important to be aware of trends within the space," said Charlie Terenzio, Newswire's VP Earned Media Advantage Business. "A broad-ranging content strategy, for example: promotions, product announcements, service updates, new site features, helps engage audiences and generate interest. With more e-commerce stores popping up each day, Newswire's platform is a great tool for businesses to expand their reach." 

Newswire's EMA GT Sales Accelerator provides a cost-effective solution to expand lead funnels and boost sales opportunities. The scalable approach lays the groundwork for companies to implement a consistent media and marketing strategy to build brand awareness through earned media opportunities. Supplemented by direct outreach and strategic content marketing, Newswire has developed a scalable approach ideal for helping e-commerce businesses establish themselves in a competitive market.

A number of Newswire customers have spearheaded their expansion into e-commerce utilizing the EMA GT Sales Accelerator; these nascent e-commerce businesses are maximizing their reach through smart content campaign management and strategic digital marketing. The resurgence of the COVID-19 pandemic has underscored the importance of an agile media and marketing and sales strategy.

Learn how Newswire's Earned Media Advantage Guided Tour Sales Accelerator can help increase traffic and marketplace activity for e-commerce stores. 

About Newswire

Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

To learn more about how Newswire can help you, visit

Contact Information

Charlie Terenzio
VP of Earned Media Advantage Business 
Office: 813-480-3766



Categories: Business Development

Tags: newswire, pr, press release

About Newswire

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Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. With over a decade of experience, Newswire continues to provide premier syndication to leading news outlets.