NEW YORK, May 13, 2021 (Newswire.com) - Newswire, an innovative press release distribution company, is setting out to help small and midsize companies in all industries write better, more effective press releases.
In a previous video, the company covered the topic of the inverted pyramid and how it can be used to properly structure a press release to ensure the most important information is covered in the opening paragraph.
To build on this subject, in its latest video installment, Newswire discusses the benefits of using press releases to promote a business as well as the top 10 press release writing mistakes to avoid including:
- Not infusing search engine optimization (SEO) keywords
- Choosing the wrong press release distribution channel
- Writing boring headlines
"Just as press release distribution is important, so too is the actual content and message of a company's press release," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "That's why we're creating these educational videos like this one to empower business professionals to rethink how they write and distribute press releases."
Newswire's approach to media and marketing continues to evolve as they offer a myriad of services to help their clients create a cohesive front across all touchpoints to better share their message and connect with their target audience and relevant media outlets.
A major component to their approach is becoming an extension of their clients' teams to uncover newsworthy topics, craft compelling press releases, identify media opportunities, launch targeted campaigns, and maximize their media and marketing strategies.
"Press releases are a valuable marketing vehicle, and the information we share in this video will help writers craft well-rounded releases for their companies," Terenzio noted.
Watch Newswire's latest video, Top 10 Press Release Mistakes to Avoid, to uncover the most common press release mistakes and how to avoid them.
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit http://www.newswire.com.
Newswire | CMO and SVP of Media and Marketing Communications