NEW YORK, May 4, 2021 (Newswire.com) - According to Copyblogger, on average, eight out of 10 people will read headline copy, but only two out of 10 will read the rest.
As the amount of content continues to increase on the internet and the attention span of consumers decreases, the need to write compelling headlines has become even more important.
In its Smart Start guide, Newswire, a press release distribution channel that's trusted by thousands of customers worldwide, is sharing headline writing tips for more clickable content.
Readers of this educational resource will have the opportunity to gain a better understanding of a number of topics including:
- The importance of headlines
- How to write SEO-friendly headlines
- Strategies on how to write a headline that piques people's interest
- And more
"It's reported that the average internet user will read 80% of headlines," said Charlie Terenzio, CMO & SVP of Media and Marketing Communications at Newswire. "This goes to show how headlines can seemingly make or break a piece of content, especially a press release."
As a company that empowers the Earned Media Advantage, Newswire acts as an extension of its clients' teams to create newsworthy stories, craft attention-grabbing headlines, and target the right media contacts to earn relevant industry attention.
"Our team of media and marketing experts use their experience and expertise to help our clients write compelling headlines that will get people to stop their scroll and ultimately click on their press release to learn more," Terenzio noted.
To learn how to write click-worthy headlines, download the Compelling Headlines Smart Start guide.
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit http://www.newswire.com.
Newswire | CMO and SVP of Media and Marketing Communications