Why Should Press Releases Be Part of a Company's Marketing Strategy? Newswire Explains in Brand-New Video

In its brand-new Smart Start video, Newswire shares how applying traditional press release distribution in new and unexpected ways can provide businesses with a cost-effective medium to consistently share impactful news with their target audience.

Marketing Strategy - 3 Key Benefits of Press Release Distribution

As a company that's committed to customer success, Newswire provides simple, cost-effective, and comprehensive industry-leading press release distribution solutions to empower the Earned Media Advantage. 

In fact, Newswire continues to earn top marks as both the highest-rated and easiest-to-use press release distribution software on G2.com, the leading B2B software and services platform that helps businesses discover the right solutions to real-world business problems.

To provide its customers and other business professionals, no matter the industry, with tactical tips and easy-to-implement advice, Newswire is pleased to announce the release of its second Smart Start video. 

In this installment of its educational video series, the topic of conversation is using press releases as a marketing vehicle, and viewers will have the opportunity to learn how to:

  • Increase the value of a company's marketing spend with press releases
  • Use data and metrics to a company's advantage
  • Distribute the right message to the right audience at the right time
  • And more!

"Press releases have come a long way from being solely text-based," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Now, press releases are an integral part of a media and marketing communication strategy, as they're a cost-effective way to build brand awareness, improve SEO, and generate quality website traffic."

Through Newswire's Earned Media Advantage Guided Tour Program, the company's public relations experts become an extension of their clients' teams to identify media opportunities, create compelling stories, launch targeted campaigns, and provide reports on overall performance.

To learn more about how to get the most out of your press releases, watch the second episode of the Smart Start video series, 3 Key Benefits of Using Press Releases in Your Marketing Strategy.

About Newswire

Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

For more information, visit http://www.newswire.com.

Contact Information

Charlie Terenzio
Newswire | CMO and SVP of Media and Marketing Communications 
Office: 813-480-3766
Email: charlie@newswire.com

Source: Newswire

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Categories: Marketing

Tags: marketing, newswire, newswire smart start, newswire video, pr strategy, smart start video


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Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. With over a decade of experience, Newswire continues to provide premier syndication to leading news outlets.

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Director of Marketing, Newswire
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