NEW YORK, May 7, 2021 (Newswire.com) - Newswire, an innovative press release distribution company, has discussed a number of topics from press release writing to social media marketing, search engine optimization, and more in its Smart Start video series.
In its latest video, Newswire discusses earned media, which is typically characterized by brand mentions and media opportunities that are secured organically through strategic promotion as opposed to paid advertising.
As a company that prides itself on empowering the Earned Media Advantage, Newswire is sharing its expert insights on:
- The importance of defining the "why" of a business
- How to pinpoint the right channels for a news story
- The 3 P's of pitching the media
- And more
"Earned media is the axis on which public relations efforts turn," said Charlie Terenzio, CMO & SVP of Media and Marketing Communications at Newswire. "Engaging members of the media and securing coverage in reputable industry outlets continues to be a high priority for our team to achieve on our clients' behalf."
For nearly 15 years and counting, Newswire's team of media and marketing experts have been helping its clients in a variety of industries uncover newsworthy topics, craft compelling press releases, identify media opportunities, launch targeted campaigns, and maximize their media and marketing strategies.
In fact, Newswire continues to earn top marks as both the highest-rated and easiest-to-use press release distribution software on G2.com, the leading B2B software and services platform that helps businesses discover the right solutions to real-world business problems.
"As a company, we take a holistic approach to earned media, and this video highlights the high-level areas of interest that small and mid-size companies should focus on to better their chances of landing valuable mentions from credible sources," Terenzio added.
Watch Newswire's Earned Media Outreach: A Step-By-Step Guide for Gaining Press Coverage for tactical tips on how to develop and implement an effective earned media outreach strategy.
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit http://www.newswire.com.
Newswire | CMO and SVP of Media and Marketing Communications