NEW YORK, April 1, 2021 (Newswire.com) - Leaning on its 15 years of experience, the popular press release distribution company is pleased to announce the launch of its Smart Start video series.
These educational videos align with the company's commitment to helping its customers deliver the right message to the right audience at the right time.
According to research from Wyzowl, 94% of marketers say video has helped increase user understanding of their product or service.
As video marketing continues to be a valuable tool for businesses to leverage, Newswire is showcasing its ability to implement viable marketing strategies to boost brand awareness and position themselves as a thought leader in the industry, an approach they'll replicate for their clients.
In the first episode of this educational video series, Newswire's Project Manager, Olivia Savage and Digital Marketing Strategist, Maria Marchewka, discuss the advantages of implementing search engine optimization (SEO) tactics into a company's media and marketing strategy, as well as three easy-to-implement tips to write an SEO-friendly press release.
"Press releases play such an important role in improving SEO, and in this video, our team is sharing tactical advice any company, no matter the industry, can implement to improve their marketing efforts," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire.
In each episode of this video series, subject matter experts will cover a number of topics including:
- How to Earn the Right Media Coverage for Your Business
- How to Create a Social Media Strategy for 2021 and Beyond
- The Dos and Don'ts of Implementing a Backlinks Strategy
- Understanding the What, Why, and How of a Digital Marketing Strategy
- And much more
"As a company, we're excited to launch this marketing initiative to not only share our team's knowledge but help businesses build brand awareness, increase traffic, and get a greater return on their media and marketing communications spend," Terenzio noted.
Watch the first episode of the Smart Start video series, 3 Tips to Get More Traffic From Press Release Distribution.
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit http://www.newswire.com.
Newswire | CMO and SVP of Media and Marketing Communications